The effectiveness of their text marketing efforts

Text messages. In the United States, this is regulated by the Telephone Consumer Protection Act (TCPA), which requires businesses to obtain written or electronic consent before sending promotional text messages to customers. Violations of the TCPA can result in hefty fines, so it’s important to ensure compliance. To create an effective text marketing campaign, businesses should focus on delivering personalized and relevant messages to their customers. This can be achieved by segmenting the customer list based on demographics, purchasing behavior, and other factors. By tailoring messages to specific customer segments.

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Businesses should focus on

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