Eric Mafra
Dec 16, 21 | 6 min read
google year in search
Reading time: 5 minutes
The final weeks of the year often see a flurry of roundups of important events, and it’s no different with Google.
Using its colossal database of information on everything. Users do on the Internet, the world’s largest search engine has published a comprehensive report on the most popular searches in 2021 in each country .
Analyzing the behavior of Internet users in detail is a key process for. SEO professionals and Digital Marketing professionals in general. In the end, companies today have to adapt their. Communication strategies to the preferences and needs of their audience on the Internet.
That’s why I invite you to join me in this retrospective look at the searches that Mexican users made during the year. In the following lines, I’m going to share some reflections on how marketing professionals. Can use this data to interact with our visitors in a precise manner.
#1: Interest in health concepts has expanded
Although Mexico and other Latin American countries have improved their health indicators, the pandemic is still a reality. As a result, many people are concerned about health issues. ERpecially those related to COVID-19.
Check out some of the highly searched terms Google highlighted in its report:
What are comorbidities? Key information for understanding physical conditions that. Way aggravate the effects of the coronavirus in infected people;
What is black fungus? This fungal infection was list of moldova consumer email observed in patients from different countries and caught the attention of medical authorities due to its relationship with COVID;
This growing attention to health by users creates interesting opportunities for businesses in the medical field, which can produce valuable content in this semantic universe. In this way. They generate more credibility among the population and increase the recognition of their brands, by providing information that has a real impact on the lives of users.
This trend can be seen in the following popular searches
carried out in Mexico according to the Google report:
what is happening in Colombia — due to the series of social protests that occurred in the country between April and June;
What is happening in Afghanistan — Many users wanted to keep up to date with the serious humanitarian crisis that occurred in that nation after the Taliban returned to political control.
Such research demonstrates that marketing how to use email courses to increase engagement strategies must consider the local specificities of the audience that will receive them, but they must also be connected to the global context.
In conclusion, it is understood that mature businesses manage to adapt their communication initiatives to each user profile and their current situation, considering cultural aspects to bw lists segment the message and put themselves in their shoes. Thus, they can be successful globally and locally simultaneously.