Anyone who runs a website or online store on the Internet wants to be as high up in Google search results as possible. Most of us are aware these days that the first page of search results brings in the most traffic – there is even a joke online: “Where is the easiest place to hide a dead body? On the second page of Google search.”
There is no doubt that there is a need to be in the TOP10 in Google – however, the path to this goal is no longer so obvious. Website positioning is a process of implementing optimization and comprehensively improving its various aspects, starting from eliminating errors and SEO analysis, through technical improvements, to original and valuable content and external and internal linking. Moreover, patience and systematicity are essential in this method, because the final effects are often visible only after several months of action.
Some people, however, wanting to
“bypass the system” and save themselves work, choose a shortcut that is based on dishonest SEO practices. These may be people who use illegal methods on purpose or amateurs who make such mistakes due to insufficient knowledge. Google has a specific stance on such frauds – the internet giant does not accept such unethical methods of conduct, and therefore has created certain penalties for such practices. What are Google filters and bans?
Filter and ban – what is the difference?
To combat dishonest SEOs, Google has created a system of filters and bans. Many people may think that these are the same, but they are different and it is worth knowing their meaning.
1. What is a Google filter?
A filter is a fairly common penalty from Google imposed for the list of croatia cell phone numbers aforementioned shortcut. It consists of lowering the position for certain phrases and keywords. After applying a filter, the site can drop by even several dozen (30 to 70) positions in the search results. Google filters are imposed on the domain for a specified period, usually from 1 to 12 months.
2. Google Ban
This is the worst version of a penalty that we top 4 digital marketing strategies for 2024 can receive from Google. It occurs when we extremely and clearly disregard Google’s quality guidelines. The result is the removal of the page from the search engine. Hours spent working on the page and its management can be wasted in this way. A ban from Google is imposed very rarely. If a page is banned, the problems only concern the domain content, never incoming links. A ban from Google is imposed for offenses such as:
Automatic text generation based on various texts from other sites.
Cloaking, displaying different page content to indexing robots and different to the user.
Doorway Page’s – other names bridge pages, portal pages – clicking on the URL of this type of page in a search engine usually immediately redirects to another page. Black Hat SEO technique.
Services created solely for the purpose of extorting money (MFA – Made For AdSense).
The site is infected with a virus.
Website does not work – the domain is active, but there are no physical website files.
Thousands of subdomains.
Has my site been banned by Google?
You can easily and quickly check if your site is conduit china correct according to Google. In the search engine, type “site:nazwa-strony.pl” and then the site data and all its subpages should appear. If this did not happen, your site probably received a ban.
Types of filters in Google
Google filters are divided into two types: manual filters and algorithmic filters. When does Google impose a manual penalty on a page? There are many reasons why Google employees decide to do this. When they notice an error on a page that does not comply with the standards, they can apply a filter that will cause noticeable drops in our positions. The reasons include:
unnatural inbound link profile to your site
incorrectly configured structured data
keyword saturation
content of low quality and substantive value
hidden pictures or content
illegal redirects to spam sites.
Algorithmic filters, on the other hand, are often imposed in the case of a bad link profile or improper optimization of the site. Google algorithms are responsible for their implementation, which constantly check and monitor all pages in the search engine. What’s more, Google changes its algorithm about 500-600 times or more every year, with most of them being minor corrections. As a curiosity, in 2018 Google announced over 3,000 updates. Nevertheless, from time to time a larger update is carried out, which can significantly affect positioning and search results. It is important that all changes and algorithms are unknown to Internet users.
There are 3 main categories of algorithmic penalties:
Page link profile – linking with several “exact match” anchors.
On-page content – little to no value content or duplicate content.
Optimization – lack of page optimization or over-optimization of the page.
manual filter from google
removing the filter from Google
An important difference between a manual filter and an algorithmic filter is the fact that the first one allows you to apply for the removal of penalties. If a manual filter has been applied to your site, you will receive an appropriate notification about it in Google Search Console in the “Security and manual actions” tab. In the “Manual action” report , you will find information about any manual filters. There, Google employees indicate what the problem is and provide sample links to subpages on which manual actions were performed. In the case of algorithmic filters, Google does not inform us about changes or which subpages have errors. E-Commerce during the crisis
How to remove manual filter from Google?
The best solution is to seek help from an SEO agency, such as Blumo, where specialists know exactly what to do. Why not do it yourself?
If the penalty applies to an inbound link profile, you do not need to remove all links, only the “problematic” ones.
Professionals at an SEO agency will conduct a thorough SEO audit and detect any irregularities and elements requiring improvement or optimization.
How to get rid of a Google penalty?
After resolving the errors identified by Google on our site, you should report it for reconsideration. This is how we appeal to Google employees with a request to remove the filter. It is worth adding an apology and information that you know what you were punished for and will not repeat such actions in the future. We can receive a response within a period of several days to several weeks. If Google employees consider that everything is corrected, they will probably remove the filter.
By working with an experienced and trusted SEO agency like Blumo, a manual filter or Google ban should be removed within about 3-6 months – both Google filters and Google bans can be removed and the hassle can be eliminated.
How to prevent Google filters and bans?
It should be noted that there are situations when, after the penalty is lifted, the site does not regain its previous positions. It is certainly easier to maintain the process of positioning pages and gradually work on visibility than to regain this organic traffic later. To prevent any such problems, it is worth using only recognized and safe methods of positioning websites (White Hat SEO) , i.e. based in particular on good website optimization, creating unique and substantive content and obtaining diverse links from proven sources. We encourage you to check the price list of website positioning at Blumo and cooperate with an honest SEO agency!