If your company already sells its products through distributors or agents but you are considering opening an e-commerce to increase sales, in this post I will try to provide you with a series of essential tips to correctly manage this change without leaving out any fundamental aspect.
First analyze your market and your company’s skills to define an online sales strategy. In fact, it is not enough to implement an e-commerce site , in my experience I have learned that companies that invest time to understand the online market related to the sector in saudi arabia phone number list which they operate are much more likely to succeed.
This post therefore seeks to provide you with a complete framework to analyze the context in which you operate and the organizational skills necessary to develop your promotional strategy in the best possible way.
Study your competitors
The first step in developing your strategy should be to understand how online sales work in your industry. A good place to start is to observe and understand the actions of market leaders and your direct competitors in order to fully understand best practices and competitive positioning.
Here are some questions you can try to andy jaw global information security operations analyst answer to better understand how your competitors operate:
- How do you distinguish competing companies?
- Who are the customers they are targeting?
- Do they run online promotions? Which ones?
- What are the main features of their website?
- What can I learn from these websites?
- How can I stand out from these competitors?
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Analyze your What to do to start customers
The next step is to better understand who your e-commerce customers will be. To do this, try creating a personas profile by answering these questions:
- How old are they?
- What are their topics of interest or crypto email list what problems do they need to solve?
- Why do they buy online?
- What features do they expect to find in an e-commerce?
If you already have data on your customers collected offline or online, you already have a series of very useful information to set up your e-commerce store in the best way.
Measure the impact on your trading partners
Remember to consider how your online sales initiative will impact your partners’ business. Consider the following aspects.
How dependent are you on each of What to do to start your partners? Take for example a distributor of your products through a network of independent retail stores or distributor agents. Your e-commerce launch will likely threaten their distribution network, which may fear that the site will cause a reduction in in-store sales.
- How will you handle this situation?
- Will you share a percentage of online sales in a certain geographic area with your distributors or agents?