To translate the concept of social listening, it could be defined as “listening to the community,” namely, the process of monitoring social media channels for mentions of your brand, competition, or product in order to obtain valuable feedback, i.e. customer opinions.
learning about customer opinions
Social listening gives brands the ability to track, analyze, and respond to conversations about them on social media, which is a great way to learn about the needs and expectations of their audiences.
To better understand your customers, it’s important to stay on top of the trends that affect them. Trend research using social listening can help you uncover “hot topics.”
As a concept, social listening has been around for decades. People routinely ask for feedback through surveys and other means. Aside from the pandemic, cafe owners could also hear from customers what they liked or what they thought of their meal. But thanks to advances in technology, it’s now list of croatia cell phone numbers possible to seamlessly display this from social media channels without being asked, meaning you can seamlessly collect detailed data at scale.
The social listening method means that brands are now able to learn about their market, whereas before it was not possible. What’s more, on the internet we are more willing and bold to share our thought s and opinions, so it is easier to gain honest consumer views for the company in real time.
“Listen” carefully
It’s worth paying close attention to chatgpt in seo – how to use artificial intelligence to position websites? what’s being said, because these forum whispers are short reviews that influence the overall opinion of a brand and its products. A positive brand reputation is a key motivator that encourages people to buy your products. Over 80% of consumers rely on online reviews before making a purchase, according to a survey by Dimensional Research . It’s also worth noting that people rely on both positive and negative reviews.
social listening survey
What can you learn about consumers from social listening?
Social listening provides a variety of demographic and behavioral insights. For example, you can learn:
Where your (or your competitors’) target audience lives
Their gender
What languages do they speak?
What do they think about a given topic?
What related topics are discussed most often?
And more!
Essentially, you get endless information about the people you want to convert into your customers. This information is incredibly important and helpful when creating or redefining your offer.
What is the difference between conduit china social media monitoring and social listening?
Social media monitoring and social listening are similar concepts, but they differ in one fundamental aspect that can be described by the statement: “Through monitoring we see the trees, but through listening we see the forest.”
Social media monitoring is about finding and collecting data, while listening is about analyzing data, defining strategy, and taking action. So social listening is a broader concept that takes social monitoring to the next level.
social media strategies and tactics
You’re probably already doing SEO and paying attention to your site stats to track the effectiveness of your content. But only social listening can show you the exact expectations of your target audience, and even the exact phrases they use to describe those problems or needs. Essentially, you can see your brand from their point of view without much effort on your part.
Why is social listening important for your business?
Introducing social listening into your company’s marketing strategy can bring many benefits. We’ll present some of its most important advantages.
1. Honest customer reviews
Online feedback tells you:
what people think about your customer service,
how much they like your products,
whether they use and like your articles,
how useful your products are,
what does your recruitment process look like,
user recommendations when product questions arise and direct opinions.
Depending on the nature of the feedback – whether people are praising you or complaining – you can step in and engage with both your satisfied users and try to smooth over any complaints.
2. Another dimension of customer service
Social listening allows you to go beyond incoming emails – from passive support to proactive customer service.
Most discussions on internet forums about a brand are about the quality of the product (especially in comparison to other brands). They include the product’s features, advantages and disadvantages, and whether the product meets the expectations of users.
These conversations can also take place on Quora, Reddit, a LinkedIn group, or any of the millions of websites dedicated to sharing experiences. The goal of joining a conversation is to turn it into a dialogue and create healthy relationships with potential customers. That’s why you need to be strategic.
Your responses should be friendly and express empathy towards the customer or introduce a civilized discussion.
Opinions will undoubtedly vary:
Sometimes you’ll be comforting disgruntled customers, and other times you’ll be basking in the praise of a customer who has only good things to say.
Be sure to match the style of speech used by the community on a specific platform.
3. Lead generation
Regular social listening and your customer-centric attitude will positively impact your users’ attitude. Your active presence and responsiveness anywhere online will ultimately bring huge benefits in the form of traffic to your website.
Continue to be proactive and monitor how your traffic sources change in Google Analytics.
4. Analysis of competitor activities
Social listening will provide you with complete knowledge of your industry, trends and news regarding your competitors. You can also find information about actions taken by others, the latest strategies of your competitors or mistakes that should not be repeated.
5. Finding Influencers and Supporters
Once you start practicing social listening, you will surely quickly find a group of supporters of your brand who praise and defend its image and products.
You will also be able to spot influencers who may have already recommended your products, are interested in topics from your industry and may be worth collaborating with.
influencers in social listening