Marketing innovation has been one of the fundamental pillars of the growth of many brands around the world. However, despite being such an important resource and valued by many, there are various confusions that can arise from this concept. Therefore, in this article we will explain what it is and how to innovate in marketing.
Jesus Cardenas
Innovation has been the focal point of various strategies in companies, especially in areas such as Information Technology, Finance, Management and also in Marketing .
In this article we will explain from head to toe what innovation in marketing is, going through the central concept of this matter, the importance it has for the optimization of promotional strategies and, obviously, how to innovate in marketing .
on this blog post, read on to the end and find out all about marketing innovation!
What is innovation?
Why is innovation important in marketing?
How can you innovate in marketing?
3 examples of innovation in marketing
If this is what you were hoping to learn when you clicked
What is innovation?
In marketing, we could talk about innovation if we mention list of malawi consumer email the use of analytics solutions or, for example, the implementation of strategies such as Interactive Marketing .
If innovation is not considered a crucial factor in generating opportunities, brands run the immense risk of becoming obsolete or, worse still, being crushed by the evolution of other organizations.
A clear example of this may come to mind if we think of cases such as Blockbuster, Kodak or BlackBerry, where the lack of innovation and the discredit of evolution caused brands that dominated their segment to disappear from the map.
Now, what does this have to do with marketing? Find out below!
Why is innovation important in marketing?
Focusing exclusively on marketing, innovation may seem obvious to many, however, it is important to explain it so that it is not confused with the simple adoption of technology or techniques that may seem very innovative but are obsolete.
In an area like this, where creativity and originality are the order of the day — as they are essential elements for promotional campaigns that have a positive impact on audiences — it is normal for decision-makers not to take many risks with their initiatives.
It is also a segment of the industry where agencies tend to stay within a framework of proven techniques and strategies where they are assured of a certain degree of success.
However, marketing innovation has proven over the years to be the cornerstone around which great advances in the area revolve.
It is clear that innovation in marketing is no longer a luxury or a refinement, but something fundamental if we take into account that:
Today’s consumer is much more demanding and informed
who wants to receive differentiated experiences every time they consume or purchase;
that their opinion matters more than ever thanks to the reach of social media.
For all the above reasons, marketing innovation is a key element in the planning and strategies of organizations that want to be one step ahead of their competitors and recognize that creativity and boldness are true business generators.
In this sense, marketing innovation is capable of offering a series of benefits ranging from the optimization of resources in the area to the strengthening of customer relationships.
Want to know how to get all this? Keep reading!
How can you innovate in marketing?
At this point, the doubt about whether why employee advocacy is the darling of social marketing marketing innovation is necessary has most likely been resolved and you can understand that evolution, far from being a “plus”, has become a weapon for survival.
So, if you want to learn how your company can innovate in marketing, here are some ideas!
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Surprise factor
If we take into account that innovation in marketing is about awakening the curiosity of people who look at the brand with the aim of capturing their attention and surprising them with impactful actions, it is clear that the shock factor makes more sense than ever.
One of the key points for innovation within this segment cz lists is to find areas in the essence of the brand that can evolve to be more attractive and generate more engagement.