Is the sales funnel dead? This is the big (and terrible) news that is making the rounds in the marketing corridors; a new technique has emerged that expands the function of our famous funnel. If you want to know what it is, keep reading.
Ivan de Souza
Dec 8, 21 | 5 min read
marketing flywheel
Reading time: 4 minutes
The Marketing Flywheel seems to have arrived in the world of Inbound Marketing to stay. In fact, many experts consider it the replacement of the famous sales funnel ; this is quite impressive information, isn’t it?
That is why we thought it would be perfect for you, who are always looking to increase your sales, to know the details of this technique.
We prepared this post so that you can learn everything about this
new way of attracting clients and apply it to your business. Keep reading!
What is Marketing Flywheel?
This is a new concept that approaches marketing montenegro email list 100000 contact leads and sales from a different perspective than traditional ones, focusing much more on user loyalty .
That’s why, instead of being funnel-shaped, it is circular, this was done to reinforce the idea that it is an endless cycle.
That’s exactly what Flywheel means. It is the circular gear that gives power to a machine.
In this case, the flywheel is made up of attraction, engagement and user experience , with emphasis on the latter phase.
If you think about it, it’s great for attracting your customer, engaging with them, and providing them with a memorable experience, which in turn attracts new leads, and so the cycle repeats itself. By prioritizing the experience phase, you can attract and retain.
Why Flywheel Marketing was created?
Marketing Flywheel was born to go beyond the scope of the sales funnel, tracking and making visible the interaction between the user and brands from the beginning.
This makes the customer lifecycle continuous and sustainable, something that any company should be concerned about.
2. Proactive and aggressive retention initiatives
As a continuous cycle never ends, Marketing Flywheel is especially concerned with the post-purchase stages.
Therefore, this strategy suggests that there is an uninterrupted and effective interaction with current customers to build loyalty and thus motivate them to buy again.
It can be said that, although the sales funnel here’s how to build a successful email marketing team principle also serves to build user loyalty, since it makes them approach brands organically, Flywheel Marketing is much more proactive and “aggressive” in consumer loyalty and delight initiatives.
3. Strength is the real opportunity
Previously, getting leads was considered the main driver of Inbound Marketing strategies.
When a user shares their contact information, it’s much easier to reach them and motivate them to make a purchase. That’s the traditional approach, isn’t it?
However, Marketing Flywheel goes much further. For this strategy, the real difference is generating enough force to turn the wheel that gives life to the business: The wheel of the bz lists interaction cycle between the consumer and the brand.