If you’re wondering what Inbound Marketing is for and what it can do for your company, you should know that it will help build your business’s digital identity. Find out more by reading this post!
Barbara Georgiane
Dec 7, 21 | 8 min read
What is inbound marketing for?
Reading time: 7 minutes
Every day, various technological enablers force us to follow the flow of evolution in every sense. A clear example of this evolution is the purchase of a product.
Having the ability to do research before buying prevents us from spending money inappropriately.
Today, unlike 20 years ago, we have the convenience and accessibility of knowing the opinion of those who have already bought or used a certain product or service. And based on this, we can have the opportunity to choose wisely.
Companies must adapt to this consumer purchasing revolution
And the best answer to have the power to influence is the Inbound Marketing strategy .
If your company is still not taking advantage of Inbound Marketing to gain online visibility, it is because you still do not understand how the web works today.
In this post, you will discover:
What is Inbound Marketing and what is it for?
How to implement Inbound Marketing in your company?
Enjoy reading!
What is Inbound Marketing and what is it for?
The name given to the methodology that aims to list of montserrat consumer email offer value to the customer even before offering its products and services is Inbound Marketing.
Inbound Marketing, also known as Attraction Marketing, brings many more results than common actions because it communicates more and better with the user, allowing the brand to connect with its audience.
For this methodology to be effective, several actions are necessary, such as the creation of blog posts, ebooks, podcasts, articles and online classes.
All of these practices serve to attract your ideal clients to your company, in search of a solution that your products or services can offer them.
Plus, since the message is specifically targeted to the buyer persona , this gives your results much more precision.
people-generator
How does the strategy work?
Nowadays, it is very easy and practical to clarify doubts on the Internet. No matter what your question is, the Internet offers answers to almost everything, especially if it involves selling a product or service.
A simple example to illustrate this is the following. If a particular curly-haired woman is having difficulty caring for her dry, porous curls, she is a strong candidate to look for solutions on the Internet.
Companies that have a digital strategy focused and personalize
for this girl —defined as the ideal client to purchase their product— will surely invest in the production of content that is relevant and that understands the pain of the buyer persona. In this way, they will be able to clarify her doubts and at the same time suggest solutions to treat her dry and porous curls.
In a very subtle and natural way, this company’s digital strategy will lead the buyer persona through a sales funnel until reaching conversion and loyalty.
You will achieve this by creating posts on your blog to attract (posts that solve problems and identify pain points), convert (posts that suggest that a certain product will be the 5 words per account solution to their problem) and build loyalty (posts that continue to converse with that buyer persona, even after they have already tried the products), making them become a regular consumer of the brand.
What are Inbound best practices?
It is worth noting that the Inbound Marketing strategy is ideal for achieving more consistent and long-lasting results than any other digital strategy. This is because it works differently than advertising, which has a quick return but a very short time to generate results.
In addition to being very expensive to invest in paid media, Inbound has the great advantage of being low investment, because once the materials have been produced bz lists correctly, its products can sell themselves .