Keyword Planner is a tool that can provide various information when placing ads on Google! and is useful as an indicator for web marketing strategies. Here! we will explain the purposes for which it is actually used! case by case.
Get reference information for advertising
Keyword Planner is a tool originally created for Google Ads. It aggregates the vast amount of data that Google’s search engine has and allows for various analyses. It is also useful for selecting bid terms and investigating bid prices when placing Google Ads. Check the monthly search volume for a keyword! and if it is a word that is consistently searched by many people! you can determine that it is likely to be seen by many people. If you can advertise efficiently to a specific target demographic! your advertising profit mexico phone number list margin will also increase.
Keyword Planner displays a wide range of information! covering all the data you want to know! such as click-through rate! average cost per click! and number of impressions. You can also check the search volume and forecast data for each word! so you can simulate how much success you will get if you place an ad. Since the verification is based on actual data! the information is reliable and will be of great help in deciding whether to place an ad.
Create content and conduct SEO research
Keyword Planner is effective not only for posting Google ads! but also for creating web content and SEO measures. Web content refers to text and images posted on a company’s website! and can also refer to owned media for disseminating information . In either case! the purpose is web marketing! and it also serves as the promotion and branding of the products and services sold by the company.
In many cases! owned media consists of columns and blogs about the products and services you want to sell! as well as articles introducing trivia and employees. Creating these articles is meaningless unless they are seen by many people. To achieve this! your site must be ranked shelby clanton marketing content coordinator highly when keywords are searched on Google! otherwise it will be difficult to get people to move to your site. The strategy for achieving this is SEO! and specifically! the selection of keywords to target is important.
By using Keyword Planner! you can clarify what users want to know and what information they are looking for. In addition to the main keyword! you can check what words you have added and even check their search volume. Then! when creating content! you can aim to rank high in search results by incorporating information that matches the user demand obtained from Keyword Planner.
How to use Google Keyword Planner
From here! we will explain how to use Keyword Planner and examples of how to use its functions. Note that Keyword Planner is updated as necessary! so please check the official Google website for instructions on how to use the new version each time.
Keyword Planner has two functions: “Create keywords” and “Check data.” First! let’s check how to create keywords.
When you open the site! you will be presented with two options first. Click on “Find new keywords” on the left. Select “Start with keywords” and enter the word you want to search for in the input field. Enter words related to your products or services! or words you want to rank crypto email list highly in Google searches.
If you select “Start from website” instead of “Start from keyword”! you can get keyword suggestions associated with your content from the URL of a specific What is Google Keyword site. Clicking “View results” will display a list of related new word candidates! ordered by relevance! with an estimate of search volume! competition! bid amount! etc. Knowing what words are important will help you decide how to structure your article and what content to include in it. If your site attracts traffic and is recognized by Google as being useful to users! it will be ranked higher in search results.
The results list can be downloaded in CSV format! which can be read by Excel or other spreadsheet software. You can also import the results into a spreadsheet software and process them by sorting or color-coding them to improve visibility.