How Spotify Wrapp manag to boost its platform’s downloads by 21% (and how you can do it too)
Over the past two weeks, more than 381 million people around the world have encounter the question “What did your 2021 sound like?” when accessing the Spotify app, the world’s most popular and us streaming service.
Inde, this is a question that sparks a user’s curiosity, motivates them to engage in self-reflection, and, as a result, sparks a desire to share their results with friends and family. After all, it’s your Spotify Wrapp communicating data that’s unique to you in 2021.
Since its launch in 2015, Spotify Wrapp has become
a December tradition anticipat by streaming users around the world. It’s also a growth hacking strategy as solid as choosing “Come Over to My House This Christmas” to soundtrack your family’s Christmas Eve dinner.
The experience, launch on December 1, features insights into the top songs, artists, and podcasts listen to by the user throughout the year. In addition to the creative ways list of moldova consumer email this data was present in previous versions of the platform, this year gamification and connectivity were the highlights of the retrospective .
What makes this Wrapp so user-friendly is the hashtag #SpotifyWrapp, which is trending worldwide. This help the app jump from 15th to 2nd in downloads within hours of its launch. How did the popularity among users drive massive results for the brand in December, helping to establish the fourth quarter as the company’s biggest ever , according to CEO Daniel Ek?
The way Spotify collects data, presents it, and interacts with its users can be seen as a successful process that can teach businesses and marketers around the world the “behind the scenes.” This can also be appli to your own strategies.
If you’re also a Spotify listener, head over to the app
press play on your personaliz “Your Top Songs 2021” playlist, and follow me.
Collecting data for data-driven experiences
Throughout the year, we use the music streaming platform and provide specific data about our music tastes, podcast preferences, and time spent on the app.
Spotify, a pioneer in assertive and well-develop 10 biggest b2b lead generation mistakes and how to fix them methods, shares with users the main insights into their own behaviors. This often motivates them to share the results on their social networks, so all their followers can interact in a variety of ways.
Some would say this is a risky strategy because the company is openly showing that it collects and analyzes personal data to promote the platform. But the company has manag bw lists to turn Spotify Wrapp into the streaming giant’s secret growth trick.