Most of us, when searching for terms in Google search engine, may not have notic the changes that have been made over the years. The conveniences and functionalities that have been add to make searching for information easier may have escap our attention, and Google has introduc several of them. Let’s look at the different types of search results in Google.
What is SERP?
SERP (Search Engine Results Page) is a website that shows us search results for search keywords. Each result is compos of a title, URL, description and add-ons. In the Google search engine, a division is creat into free results, i.e. organic and paid, such as AdWords ads. The suggestions of pages in the results are order by Google algorithms bas on relevance to keywords and the value of the page, taking into account SEO ranking factors. For paid ads, the decisive factor is mainly the auction mechanism of the platform. In order to make the search for information, places or products more attractive and easier, Google has creat many helpful functionalities.
What types of search results can we find on Google?
1. Carousels
A “carousel” can be defin as a scrolling list of list of croatia cell phone numbers results that is display horizontally at the top of searches for specific queries. Most often, these are movies, songs, or clothes. After clicking on a specific result, the phrase in the query changes. We have no influence on carousels – they are creat by algorithms.
2. Direct answers
Direct answers are the perfect solution for people looking for specific information. They show all the necessary data for a given query from multiple sources of information about flights or hotels, e.g. a flight from Warsaw to Rome.
3. Fragments with response
These are fragments of text taken from a website gdpr in email marketing: how to be compliant and avoid fines along with a link to it and often graphics. Their advantage is a quick and precise response to a given query. The response is displayed in a frame, and a given fragment can be presented in various forms, e.g. instructions, a table or a list. Algorithms decide which site the content will come from, so it is worth trying to optimize the text on the page as best as possible and its appropriate structure.
4. Knowlge Panel
A knowlge panel is a form of information collection, present as a frame on the right. This is usually the most important information about a given product, brand, place or person. The graphics present in the knowlge panel can come from various sources, and the information is automatically updat.
5. Top articles
Top articles is an element that proposes the most up-to-date and relevant articles. Their order and types are select by algorithms, while they take into account our previously visit pages or searches.
6. Links to subpages
This is a convenient option for an expand menu already at the search results level. Links to the main subpages of the site are display, which allows you to find specific conduit china information faster, such as a price list or company contact. A tip for website owners is to use anchor texts and alt texts so that their site is display in this way.
7. Local results
Through geolocation, Google suggests points in our area. These are most often restaurants, gyms, hairdressers or mechanics. The list of local results also includes information such as location on the city map, route, link to the company website, user rating, as well as the ability to call on smartphones.
8. Translator
There is no need to search for translators on the Internet. Just enter the search phrase and target language, and a translation box will appear.
9. Rich snippets
For more information, we invite you to our article on rich snippets.
10. Searches similar to
Based on the behavior and queries of other users, Google suggests phrases that are similar to our query or more specific. This often helps us to better formulate our problem or find a more suitable alternative.
Summary
When searching for information in the Google search engine, we can notice many functionalities that help us find answers faster and with greater precision. Google has introduced local search, which makes it easier to find companies closer to us, and also shows us films or recipes in a more interesting way. We will not find all the SERP elements at once – they appear depending on the category or location. It is worth remembering these functionalities and using them – they definitely make it easier to narrow down the vast amount of information on the Internet to the most important ones.