Rodrigo Martins
Dec 15, 21 | 5 min read
tiktok creative ads
Reading time: 4 minutes
This year we witness the rise of new players in the world of social mia. TikTok, Snapchat and Pinterest became the focus of attention for marketers who, in light of so much growth, will be challeng in 2022 to diversify and be more creative when it comes to social advertising.
This week, Rock Content will begin publishing a series of
articles and interviews on key social mia trends in 2022 to help you plan for the year ahead. This content has been creat in partnership with Hootsuite and focuses on the findings of their Social Trends 2022 report , in which they interview 18,100 marketers and experts from across the industry.
This first article is about one of the most interesting monaco email list 100000 contact leads findings from the report: emerging social channels, which challenge marketers to be more creative with social ads.
Hootsuite research shows that the perceiv effectiveness of advertising on Snapchat (+1200%), TikTok (+700%) and Pinterest (+140%) skyrocket among marketers.
Just look at the comparison between this year’s responses and last year’s to the question: “Which social platforms do you find most effective in achieving your business goals?”
Source: Hootsuite Social Trends Survey 2022
TikTok is making a lot of noise
TikTok hit 1 billion users in September and is expect to grow to 1.5 billion next year. It is becoming dominant among a younger generation with an entertainment fe that features their friends, idols and influencers in creative video scenarios, in which, for example, they dance and make jokes.
According to Forrester , 63% of US Gen Zers (ages 12-17) use TikTok. A year ago, that number was 50%. And Snapchat, which we’ll talk about soon, maintain its user base at 54% between 2020 and 2021. Check out the numbers:
Source: Forrester
Snapchat and Pinterest are also shining!
As TikTok continues to expand, two other platforms also show considerable growth over the past two years; we are referring to Snapchat and Pinterest.
What do they have in common? They both argue that
the best advertising is more organic and natural in users’ fes.
Snapchat was launch in the middle of the last decade. It is a mobile application where users can share photos, videos, and ucational content. This platform is the most us by send your woocommerce newsletter with brevo the Generation Z demographic. The service has been growing at a rate of 20% quarter on quarter .
Pinterest launch over ten years ago and continues to specialize in inspirational content. Its user base aligns with those looking for decor, design, and lifestyle influences and ideas.
It is a platform where content can be easily shar between other Pinterest users and social mia channels. Therefore, like Google, the search function is essential to the success of the platform.
This feature is what l to Pinterest’s growth during the pandemic, as people were stuck inside and start to use the online shopping option more; Pinterest offer them an bw lists alternative . The social mia service grew by 100 million users.