To achieve our goals. Jim Sterne, in his book Metrics in Social Media , states that the error in defining metrics makes any marketing initiative in social media unfeasible. It is important that the people involved in the project are aware that marketing on social media is based on relationships […]
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Process is to determine the goals to be achieved. The goals to be achieved with. The marketing action on social media must be defined right at the beginning. Because they are what will determine various aspects that involve your marketing strategies in these channels. It is from the definition of […]
