Another fundamental element for realizing our social media strategy consists in the social analysis of competitors .
It is important to understand:
- where they are focusing their efforts
- on which social channels are they most present?
- what is their posting frequency
- what are the topics that form the basis of their social posting activity
- what kind of engagement do they have (comments, shares, likes etc…)
- what kind of reviews do they get: positive, negative etc..
Knowing our competitors on the web and on luxembourg telephone number data social channels is the fundamental element for designing the right strategy for:
- Correctly position our company on the market
- Intercept the target audience
- Publish content that is interesting and useful to our target audience
- Increase the loyalty of our followers
- Expand your target audience through organic growth and the creation of ADV campaigns
Basically to win over our Competitors.
Another factor to consider is how each channel contributes to our goals. This is where the importance of data comes into play.
At the base of everything there is 3d mascot and avatar production stages always mathematics and each social channel has its own metrics, algorithms and specificities.
We might post every day on TikTok and find that the rare times we post on Facebook, we get much higher engagement and conversion rates. This could mean that:
- We made a mistake in choosing the channel
- The social channel is correct but what we publish is not of interest to our potential users.
Below, we will discuss one of the best software that can help you track your social media data.
Social Media Channel Analysis
There are many software that allow you to perform an accurate analysis of the most used social channels.
Here you will find a brief presentation conduit china of the most used ones.
Hootsuite
Hootsuite is one of the most complete and versatile platforms for social media analytics. It offers:
- Track key metrics like impressions, engagement, follower growth
- Detailed analysis of the performance of individual posts
- Customizable reporting
- Hashtag and keyword monitoring
- Sentiment Analysis
Sprout Social
Sprout Social is another very powerful all-in-one tool. Key Features:
- Intuitive dashboards with easy-to-read graphs
- Sentiment Analysis
- Competitor Report
- Ability to tag content by campaign
- Advanced searches with Boolean operators
Buffer
Buffer offers more basic but very effective analytics features14:
- Unified dashboard for all social channels
- Recommendations on the best times to post
- Content performance analysis
- Audience Growth Metrics
- Specialized tools
Brandwatch
Brandwatch excels at in-depth analysis of online conversations25:
- Monitoring brand mentions on the web and social media
- Advanced Sentiment Analysis
- Identifying influencers
- Sophisticated data visualization
Talkwalker
Talkwalker stands out for its social listening capabilities12:
- Hashtag and campaign monitoring
- Crisis Management
- Image Analysis
- Detection of emerging trends
Thanks to these platforms we can design, implement and monitor the strategy on our social channels from start to finish:
- Schedule Posts
- Analyze competitors
- Track and monitor conversations about our brand across every platform
- Further narrow and qualify the information collected
- Understand if the social media strategy we have implemented is coherent and efficient
- Modify and integrate the strategy over time
- Export and analyze relevant reports
Thanks to an intuitive dashboard, we can see exactly how our published posts are performing, which channels are bringing traffic to our website and generating leads, sales and more.
Do you want a Consultancy to improve the performance of your social channels? Don’t wait, contact us!