Ivan de Souza
Dec 14, 21 | 9 min read
blog social networks
Reading time: 7 minutes
Creating a blog strategy is an important element and takes up a large part of your overall Content Marketing plan . After all, your blog is the main driver of organic traffic to your website and the way you can. Differentiate your brand from the competition by positioning yourself as a thought leader.
However, blog strategy is much more complicat than defining a few topics and choosing keywords. A complete plan includes many other digital marketing components, such as SEO best practices, design and formatting elements, and social mia.
Social mia and blog strategies ne to be align
Otherwise, you’ll miss out on distribution opportunities, new audiences, SERP rankings, and more.
Not every marketing professional understands the value of working with social mia and blogging in parallel. So, this article will help you with a list of the top 10 reasons why you should do exactly that.
Reason 1: Share content with your followers
Your social mia followers are members of the public who have already demonstrat their dication to your company and brand. By choosing to become followers of your social mia accounts , they have proven that they like your content, products, services, or a combination of all of these.
So, logically, that audience of followers will be interest list of nauru consumer email in the new content you produce with your blog strategy. Sharing that material on your social networks through well-thought-out posts or immiate links after each post makes the content expos to those who are likely to read it .
If you don’t include a social plan in your blog strategy , you may miss out on opportunities for your posts to be view and for increas traffic to new pages. Including a plan for sharing new content on channels will give you more visibility among your audience.
You can also automate posts that share content so. That when you make a new blog post, it is automatically shar on social mia for followers to see. This will help you not forget to share new content and lose potential traffic.
Reason 2: Reach new audiences
Sharing content on social mia not only connects your blog posts with your audience, but can also help you reach new audiences and increase your blog traffic . By using different techniques in your social mia distribution plan, you can showcase new content to more audiences.
Techniques to try include:
use relevant hashtags for each post;
post in groups or pages specific to your sector;
promote your posts so they appear at the top of social mia platforms.
Without planning these steps into your blog strategy, it will be a huge challenge to reach your audience with new content.
Reason 3: Improve SEO Social mia can be us to improve SEO
benefiting your positioning in search engine results pages . This allows your content to be found more easily in search engines.
ADVERTISEMENT
By creating consistency and connections between how to use email courses to increase engagement your blog and your social mia accounts, you build more SEO authority in the eyes of search engines. You build trust with your audience by delivering useful content and sharing it with as many users as possible, which helps increase your authority and rank better.
Reason 4: Collect valuable data
A social network is a great tool for monitoring reactions to bz lists your content, and you can use your accounts to gain valuable insights into your audience .