If you are creating your Social Media Strategy, perhaps this article can help you because it explains which are the most used social networks and on which social media channels users spend more time.
Every day there is something new in the social universe and also some surprises regarding the most used social networks at the moment.
Today we will give a very brief introduction to the latest news and trends in social media , and then show you which social networks users spend the most time on .
That is, social networks and social media luxembourg telephone number data that create greater engagement thanks to an effective social strategy and millions of active users.
- Recently, Twitter introduced Twitter Blue, a premium, paid, subscription-based version of its platform.
- Tik Tok , on the other hand, took the social media landscape by storm starting in 2020 and continues to remain one of the most downloaded apps, especially among young people, today.
- Instagram is regularly adding new features to its platform, just think of all the latest influencer affiliate tools.
A question arises spontaneously. How do these continuous changes, novelties and updates affect the behavior of online consumers?
Are users really abandoning Facebook to move closer to the world of “new social networks”?
Let’s analyze some data together and evaluate the importance that each social network has for a brand.
Social Media Channels: Where Do Consumers Spend the Most Time?
We have done some online research, here you can find the most recent data from 2024, an overview of the most used social channels globally:
Top Social Media Platforms by Monthly Active Users
Data source: Global Social Media Statistics
- Facebook: 3.07-3.1 billion monthly active users
- YouTube: 2.5-2.53 billion
- WhatsApp: 2 billion
- Instagram: 2 billion
- TikTok: 1.58-1.69 billion
- WeChat: 1.37 billion
- Facebook Messenger: 1 billion
Key trends and statistics
- Facebook remains the world’s 3d simulation – water heating with combustion chamber most used social media platform, despite the growth of new competitors.
- YouTube is firmly in second place, with a particularly strong audience on mobile devices.
- Instagram and WhatsApp are tied for third place, both with 2 billion monthly active users.
- TikTok continues its rapid growth, reaching 1.6 billion users.
- Meta (formerly Facebook) dominates the social media landscape, controlling 4 of the 6 most popular platforms: Facebook, WhatsApp, Instagram and Facebook Messenger.
- 63.8% of the world’s population (5.22 billion people) uses social media.
- The average user spends approximately 2 hours and 20 minutes a day on social media channels.
- TikTok leads the way in average time spent on the app, with 34 hours per user per month.
These statistics highlight the continued dominance of established platforms like Facebook and YouTube, but also the significant growth of newer platforms like TikTok.
Diversification of social media conduit china usage across platforms is a key trend in 2024.
What does this information mean?
It is certainly important to take statistics into account because they offer us important advice to set up our strategy on social media channels in the best way.
However, it is important not to exclude from our social plan, the social channels that are not currently in the top positions in the rankings.
Let’s find out together why.