Obviously, it would be better to avoid focusing solely on the social networks that are most popular at the moment.
While most consumers spend the majority of their time on Facebook and YouTube, that doesn’t mean you have to devote all of your resources and energy to just these two channels.
It is essential to be present on the social channels us by our ideal users. What in marketing jargon is defin as “target” or “ buyer persona ”: your ideal customer.
For example, for many brands and businesses,
Facebook and YouTube may not be interesting because they do not represent the “social place” frequented by their potential customers.
As always it is a question of budget and time we can dedicate.
Since neither is infinite, it is essential to focus on luxembourg telephone number data the social channels that target our potential audience.
In this way we avoid wasting energy.
It is important to always communicate in the right place, at the right time, to the right audience… otherwise, all our efforts can be in vain.
Also, don’t forget that all content published on Linkedin is “filtered” and managed according to the Social Network’s algorithm .
The Importance of Buyer Personas to Define Your Social Media Channels
Why is knowing the Buyer Persona strategically important for social communication?
Is it really worth investing time to build such a detailed profile?
The answer is yes, it is definitely 3d animations: boost your business with animated videos worth it. Let’s take a simple practical example.
Let’s say you don’t know your ideal customer, you know nothing about them, and as a result, you decide to implement a generic social media strategy. Posting anything, anywhere, anytime.
Sure, you could intercept someone interested in your business and your brand but you would run into a frantic and frenetic race in search of someone or something that seems almost unattainable. Risking arriving at the end of your journey exhausted, without strength and energy … in short, even without a budget!
Knowing the Buyer Persona means understanding how our customer behaves, how he thinks and being able to identify the best way to get in touch, creating content that responds exactly to his expectations and needs and positioning this content on the most suitable social media.
When you focus on a specific audience and strategy, you can gain more valuable insights and get a higher return on investment.
These concepts are the basis of the SEO market positioning strategy .
Some tips to study and get to know your ideal target better
Focus on studying your ideal target, only conduit china in this way you will be able to structure an effective and efficient social media strategy.
It obviously depends on the type of products and services sold by our companies.
For example, a company focused on B2B, thanks to market research, could discover that its potential audience mainly uses Facebook and Linkedin.
This is a good indicator of where your social strategy should be focused. Why waste energy on other channels?
We must always take into account the fact that, in a short time, this data could change.
Thanks to HubSpot and Semrush, we at Factory Communication constantly monitor social trends and the behavior of each individual client’s target audience.
It is therefore essential to equip ourselves with adequate tools and plenty of time to intercept market changes (sentiment) and adapt, in time, our social media strategy to move in the direction our audience is going.
There are a few ways to understand where your audience is most present online and on which social channels.
First, you can check the demographics for each social platform – this will give you a general idea of your target audience .
For example, TikTok primarily caters to a younger audience between the ages of 10 and 29, while the majority of Instagram users are between the ages of 18 and 34.
You can also directly reach your target audience through surveys to find out where they spend the most time.