Today, SEO and social media strategies are more important than ever for any marketing strategy.
Vitor Pecanha
Dec 7, 21 | 9 min read
How to balance an SEO and Social Media strategy
Reading time: 7 minutes
You already know that it is essential to dedicate time to developing your marketing strategy, constantly analyzing what is working and what needs to be improved.
In addition, you know that it is necessary to keep up with the latest advances and technology available in the marketing area.
But how do you know how much time you should spend on each part of your strategy? For example, should you spend more time on SEO or social media?
Even if you want to devote yourself entirely to both
your time and budget are limited , so you have to choose which one to devote more attention to at some point.
When it comes to strategic marketing, there is montserrat email list 150000 contact leads no denying the role that SEO plays. But there is also no denying that, due to the strong presence of online socialization, social media marketing is one of the keys to success.
It’s clear that you want to get a higher ROI from your marketing efforts and also stick to a budget that doesn’t allow for excesses in SEO or social media.
So, which one should you pay more attention to now and in the future? What is the answer to the SEO vs. social media dispute?
In this article you will discover:
SEO vs. Social Media: What’s the Difference?
What are the benefits of an SEO strategy?
What are the advantages of social media marketing?
SEO vs. Social Media: What Should Be the Focus of Your Business?
Ultimately, you need both: SEO and social media
SEO vs. Social Media: What’s the Difference?
Both SEO and social media play important roles in your digital marketing strategy , each offering unique benefits.
Additionally, these Inbound Marketing tools help you attract a specific audience to your website.
Before deciding which one will benefit your company the most, it is essential to understand what each of these strategies is and what it is not.
SEO is the power that helps you achieve high rankings in search engine results . A proper SEO strategy increases your visibility and generates a higher number of organic leads.
A social media strategic plan, on the other hand
specifically involves social media platforms , such as Facebook, Twitter, Instagram, and YouTube. These platforms are used to promote the products or services you offer and serve as an increasingly essential tool in achieving your sales goals. They also aim to create more brand awareness .
Two completely different strategies, but equally daniel priestley & steven bartlett podcast – diary of a ceo powerful. Let’s look at their particular differences below.
Difference #1: Underlying Purpose
SEO is about getting content to rank higher on a search engine results page by providing your target audience with the information they want and need.
SEO strategy considers keywords to provide the greatest value, along with other tools such as scannability and link building .
Social media marketing is more related to creating links and engagement with Buyer Personas , generating more and more brand awareness.
At the same time, it allows for more traffic to be sent to bz lists the website due to an established social presence through the community or the use of paid ads on individual platforms.