As we were saying, the QR Code can be used for infinite purposes. First of all, the Customer Experience .
In fact, the QR Code can be of great help to us if we place it on our products, business cards and brochures.
Let’s take some examples.
QR Code and Business Cards
Thanks to the CR Code printed on the business card we can create an immediate link to the home page of our website, or to a specific page where the user can find the information they are looking for.
In this way, not only is the contact quick, but if an appropriate QR Code is used it is also possible to track the source of the contact.
QR Code applied on the box of one of our products, or on a label
We can scan a code and watch a video tutorial showing how to use a product, or how to check for malfunctions.
In this way, we will also help our Customer Service team to streamline the volume of requests coming from outside.
We at Factory Communication have been managing the qrcode marketing strategy for a well-known beer producer since 2023.
We essentially produced dozens of luxembourg telephone number data dynamic QR codes that were used on labels to explain the product, recipes, or effectively communicate the message “Drink responsibly”.
Marketing QR code and brochure
Thanks to QR codes we can create a crowdfunding marketing agency for your campaign link to each section of our site that deals with a specific topic.
So on our brochure showing laptops, we will link to the specific section of the site that explains how to do maintenance, clean the screen, ask for technical support.
As we were saying and as we have seen, using QR Codes in our marketing strategy can be very useful, as it is an excellent tool to improve the experience of our customers, and potential customers.
Contents for the QR Code
The concept of the Buyer ‘s Journey has revealed the crucial importance of providing targeted, timely and personalized content.
This principle also applies perfectly to the use of QR Codes in marketing strategies.
The effectiveness of QR Codes lies in their ability to deliver relevant content tailored to the specific needs of current and potential customers.
This method aligns perfectly with the principles conduit china of Content Marketing, creating an enriched and personalized user experience.
QR Codes thus become not only a bridge between the physical and digital worlds, but also a strategic tool to guide the customer through their purchasing journey, providing valuable and relevant information at every stage of the decision-making process.
In essence, the integration of QR Codes in a well-structured Content Marketing strategy allows you to create a dynamic and interactive information ecosystem, capable of promptly responding to customer needs, strengthening the bond with the brand and promoting more aware and satisfying conversions.
Video Tutorial
Video tutorials are currently among the most popular content. Let’s think for example of recipes, make-up, DIY, etc.
They are dynamic videos, and very focused on a specific topic. Therefore very performing from an Inbound point of view .
With a video tutorial we can show our customers how to best use our products . Be they cosmetics, household appliances or cars.
In fact, this type of content is suitable for any type of product.
With the QR Code, we have the opportunity to offer our customers relevant, immediate and easy-to-reach content. Simply by framing the Code with the smartphone camera.