Under the category of display marketing , which works very differently from other channels like search marketing, for example. Therefore, it is necessary for companies to adapt to these conceptual differences so as not to fall into the trap of transforming their profiles into simple promotional walls, without interactivity and targeted messages.
Another characteristic of
Social media marketing is that it also works as relationship marketing, where the main objective is to create, in the first place, a point of contact with Angola Email List your potential customers. Only after creating these relationship ties do we move on to more incisive actions, always working our sales message very subtly, so as not to end up with that pamphleteer appearance that so many brands assume. One of the first excerpts from the Cluetrain.
Basic document for those
Manifesto , a who want to understand the function and work in social media, states that: “Markets are conversations. Its members communicate in a BH Leads language that is natural, open, honest, direct.” – Cluetrain Manifesto A marketing strategy on social media cannot be based only on promotional messages, on , which does not add value to people’s daily lives.