You don’t necessarily have to create, and have an account, on all the available social platforms.
For example, especially for some types of businesses, we can say that it is not necessarily positive to open an Instagram profile and create a Facebook page, as using LinkedIn alone is much more productive.
Let’s refer, for example, to all those companies that operate in the B2B sector.
Another important aspect that is analyzed, as an index of corporate credibility, concerns the number of followers and the level of engagement of social channels.
Having a good community of followers is certainly an indicator of a strong brand, with a history and an important reputation.
If, for example, we have 10k followers, but our posts only receive a couple of likes, our engagement rate is extremely low, risking making our reputation less credible.
Just think of the recent clever tricks of luxembourg telephone number data recent times, which praise the acquisition of fake followers on Instagram and Facebook to significantly increase the number of followers.
In fact, if at first the result is apparently surprising, in terms of an increase in users in the community, in the long term it is strongly penalizing, as a lack of likes, shares, comments, etc., strongly penalize our engagement.
And consequently, the truthfulness of our brand.
For this reason, it is important to implement an ad hoc social media strategy , which is based on 2 main aspects:
- A publication of content consistent with the market, with the Buyer Persona, with the value of our products and services ( Content Marketing ).
To give useful information to our users or our potential investors. - A social media strategy based on advertising campaigns that amplify the visibility of our pages, thus attracting new followers, in target with the communication objectives of our Company.
Crowdfunding Marketing Agency: Online PR and Press Office
The activities that we can implement to it is essential to be present where our customers, potential customers, investors and potential investors are. launch our Equity Crowdfunding Campaign are many and are directly proportional to the collection objective that we have set ourselves.
The higher the collection goal, the higher the budgets we need to plan for.
There is no fixed parameter. It depends on the notoriety of the Brand, its positioning on the market, the object of the Campaign itself.
If you have a large fundraising goal, I conduit china recommend you also plan a campaign in the main newspapers.
Publishing articles that talk about your company and your Equity Crowdfunding Campaign allows you to increase:
- Visibility of the Company and its products and services
- The number of people potentially interested in subscribing to the Campaign
- The credibility of the Campaign: “If they talk about it in Il Sole 24 Ore, it means it is a successful Campaign.”
The Importance of CRM in Crowdfunding Marketing Strategy
In addition to the website and social channels, a good CRM, or Customer Relationship Management system, is also essential to create an effective marketing and communication strategy to support the Crowdfunding Campaign.
A CRM is nothing more than a platform capable of collecting and cataloging information from users who come into contact with our company.
This powerful tool allows us to manage this information to improve the information between our Company and potential customers, or potential investors.
Factory Communication is HubSpot Partner .
HubSpot is the CRM that brought the concept of Marketing Automation, Inbound Marketing and Sales Funnel to the world.
And it is one of the best CRMs available on the market.
One of the most important elements of HubSpot is that it has an extremely fast learning and implementation curve within the company.
Because it is complete, and at the same time extremely simple and intuitive to use.
And this is a great goal, as it is possible to implement it in the company without having to resort to useless expenditures of energy, human and economic capital.
Do you want to launch your Equity Crowdfunding Campaign?
Crowdfunding Marketing Strategy: We’ll Take Care of Your Campaign Launch
Trust the Factory Communication Team. We are an Agency that has structured a complete PR, Marketing, Communication and Advertising service focused on the launch of Equity Crowdfunding Campaigns.
We create your integrated and multi-channel Communication and Marketing Strategy! Don’t wait, contact us .