Inbound Marketing for financial services is increasingly used. This strategy is capable of making the relationship between brands and consumers much closer and more trustworthy, in a field still full of fears, taboos and ignorance. Now understand how powerful this methodology is in the financial companies market.
Camila Casarotto
Dec 6, 21 | 9 min read
marketing for financial services
Reading time: 8 minutes
The financial sector is powerful. It is about a lot of money, with giant institutions, consolidated in the market, but also fintechs and digital banks that demonstrate that technology can still open many opportunities in the area.
However, there are still resistances to innovation
that Inbound Marketing for financial services can help overcome.
Especially in Latin America, there is still a lot of doubt and mistrust regarding financial products and services, in addition to ignorance and lack of dialogue about money, which make this topic a taboo.
Therefore, companies and institutions in this sector need to get closer to consumers and gain their trust . This is where the importance of Inbound Marketing comes in .
In this article, you will understand how this strategy can boost results in the financial market, through the following points:
What are the challenges facing the financial sector in customer acquisition
Why invest in Inbound Marketing for financial services?
What are the most commonly used strategies in the financial market?
What are the challenges facing the financial sector in customer acquisition?
The financial sector faces several challenges in winning over consumers and selling its products and services.
These challenges include consumer mistrust list of morocco consumer email and ignorance when it comes to money, but also market characteristics.
Let’s take a closer look at these questions. Consumers in the financial sector are distrustful.
Latinos, in particular, are often fearful of companies that sell financial products and services, always unsure of losing their hard-earned money or even falling for a scam.
This distrust is mixed with the difficulty of talking about money. People don’t like to talk about how much they earn, they are embarrassed to say that they are in debt, they don’t want to seem like snobs when they have a good income, and they don’t ask questions before making decisions about investments and personal finances.
For many people, this topic is taboo because it causes discomfort. If talking about money is uncomfortable, of course talking about financial products and services also arouses negative feelings.
These factors also combine with a lack of financial education at all levels of education, exacerbating the lack of financial knowledge among Latinos.
And so we enter into a vicious circle, which involves insecurity, ignorance and wrong choices.
This is therefore one of the main challenges facing companies in the financial sector.
In the context of the digital age, these types of companies still face other challenges. Online consumers are increasingly demanding and looking for valuable digital experiences .
There is no point in telling people to go to the bank line just
to change their registration. There is also no point in offering a buggy app that cannot perform the most basic functionalities.
Companies in the financial sector need to create why employee advocacy is the darling of social marketing relevant experiences that offer convenience, security and value for your life.
It is no coincidence that digital banks and fintechs are growing , transforming the sector, making traditional institutions rethink their processes, their products and their positioning in the market.
Difficulties of traditional financial services
In addition to the above, the sector is marked by bureaucracy and regulations which, while important to ensure security and credibility, hinder development and innovation.
In this sense, technology and digital transformation are allies to meet consumer expectations and solve needs that these institutions never knew how to solve.
Offering innovative and differentiated digital bz lists experiences is one way to do this, and we will discuss this in the following lines.