To achieve success, i.e. high positions in Google and high traffic on the site, the most popular ways are website positioning and AdWords advertising . And there is another, often unnoticed and overlooked solution. What is Direct Answer and why does everyone dream of a “zero position” in Google? We will present proven ways to appear in direct answers and explain the specifics of their operation.
About the history of Direct Answer
In April 2016, a new option appeared in the Google search engine, “Direct Answer”. In the SEO industry, the name “position 0” has become popular. The purpose of creating this tool was to streamline the process of searching for information for the Internet user, so that they list of croatia cell phone numbers can easily and quickly find exactly what they are looking for. This is another proof of how important it is for Google to optimize searches for the user as much as possible, which is also required of websites by Google robots. Taking care of UX (User Experience) is just as important as positioning websites.
What are Direct Answers?
Direct Answers, also called featured how to improve local seo in a small town? snippets, are direct results that provide a concise and specific answer to a user’s query in Google. They can be found at the top of the page, above the organic results as “position zero”. The information in the so-called “answer box” comes from pages in the TOP 5 natural results and is selected as the most relevant answer. In April 2018, Direct Answers accounted for about 10% of Google queries.
How to Get Found in Direct Answers – Tips
It is necessary to create meaningful and substantive content with up-to-date knowledge, creating it with the user’s needs in mind.
When preparing content, it is worth focusing on creating answers to specific user questions (some of them can be associated with police officers’ questions):
meaning of the word…
When?
Where?
how much is?
What is this?
who is…
how to do?
what’s the weather like
Use clear and transparent forms: rules, definitions, tables, calculations, bulleted lists, etc.
Incorporate keywords into your content that users would use.
Make sure to optimize your title and description meta tags and structured data.
Use HTML tags when creating recipes or tips.
Position zero – many advantages, but also disadvantages
Advantages of Direct Answers:
Position zero places us in the position of an expert in a given industry.
This is an additional opportunity to promote conduit china your website – a user interested in the topic will continue to our website for more information.
It mobilizes copywriters and other content creators to create interesting, valuable and substantive texts that are useful to users.
Position zero is a convenient way to quickly obtain specific data for Internet users.
Placing our fragment in position zero does not exclude us from the top positions in the search engine thanks to page positioning, so we are visible twice.
Disadvantages of direct answers:
The algorithm for selecting content for position zero is not fully understood, so we are not sure whether we will be able to reach this unique search place.
Reduced traffic on the site – there is a risk that a user who quickly reads the most important information will not feel the need to search in more detail, so they will not enter our site. In this case, position zero will not bring us any benefits, and may even negatively affect traffic on the site.
Direct Answer Summary
As you can see, success in the Direct Answer field mainly requires work put into high quality content on the site. It is relevant and substantive content that will help us find ourselves in position zero, which Google created to reach key information as quickly as possible. Like every tool, it has its pros and cons, but it is up to you to decide what is best for your site and whether you want to try for a place in Direct Answer.