If you are not visible to the Google search engine, it is as if you do not exist. Okay, maybe not so dramatically, but there is something to it. Most of us start our search for products, services or information by entering a query into the search engine window. Have you ever wondered why some websites magically appear at the top of Google, while others are buried somewhere on the further pages? It is not magic, but hard work on positioning websites, i.e. SEO.
In this article you will learn:
What is SEO?
What is website positioning?
How to choose keywords?
What is local positioning?
What is website positioning?
SEO (Search Engine Optimization ) is an action aimed at improving the visibility of a website in Google search results. When you type something into Google, the search engine searches billions of websites to find those that best answer your query. Google does not choose websites at random – it takes into account hundreds of factors, such as the quality of the content, the number and quality croatia mobile phone numbers database of links leading to the page, the speed of loading the page, adaptation to mobile devices and many others.
Google is a search engine that loves order and well-made pages. Therefore, positioning is not only magic, but also hard work consisting of optimizing content , improving the structure of the page and gaining valuable links .
Google page positioning
How do you achieve good positions in Google?
In order for the website to achieve good positions in search results, we need to take care of several key elements:
Content Optimization – Google friendly url – a short address for entrepreneurs loves content that is useful. The more valuable information you provide, the more the algorithm will appreciate it. Google is increasingly understanding what people are looking for and rewards sites that offer the best answers to user queries. The more useful and relevant content you create, the better for your position.
Keywords – You should identify the phrases that your potential customers are typing. It is important to place these phrases in your content, headings, and meta descriptions in a natural way, without overdoing it. These phrases should be woven naturally into the page content, headings, meta descriptions, and URLs. It is important to use both popular and more specific long-tail phrases , which may be less competitive but address specific user needs.
Linkbuilding – External sites that link to your site are a signal to Google that your site is worthy of attention. Links to your site from other sites (backlinks) are one of the most powerful ranking factors. The more valuable and authoritative sites that link to you, the more likely Google will consider your site trustworthy.
Technical SEO – Technical optimization of a site is essential. Your site needs to be fast, error-free, well-organized, secure, and responsive (mobile-friendly). Google looks at these aspects because they affect user experience, and what’s good for the user is also good for the algorithm.
UX (user experience) – The website must be user-friendly. The easier it is for a user to navigate your website, the better Google rates it. Your website can be displayed in the search engine in a more attractive way – for example, in the form of rich snippets (rich results), which increase visibility and encourage clicking.
What does an SEO agency do?
An SEO agency is a team of specialists who know how to convince Google to like your site. The scope of an SEO agency’s services can include various activities, including:
SEO audit – analysis of your website in terms of technical and content SEO aspects, as well as identification of areas requiring improvement.
Content Creation – Agencies often work with copywriters to create SEO-optimized content that not only drives traffic, but also engages users and increases conversions.
Technical optimization – improving the website code, increasing its speed, eliminating errors and adapting to mobile standards.
Link building – acquiring valuable external links that improve the website’s authority in the eyes of Google.
Monitoring and Reporting – SEO is a process that requires constant monitoring and adjustments. Agencies regularly analyze results, monitor keyword positions, and adjust strategy based on results.
An SEO agency acts as your personal trainer, motivating your website to perform better in Google. But like in sports, there are no shortcuts – results are visible after some time.
Why is it so hard to stand out?
It would seem that all you need to do is add a few keywords and that’s it, we’re at the top. Unfortunately, the reality is different. First, Google is constantly changing its algorithms . Second, the competition – every company wants to be in first place, and there are few places on the podium .
What’s more, the more competitive the industry, the more work it takes to stand out. Keeping up with these changes requires ongoing monitoring of trends and flexibility in your SEO strategy.
What do the numbers say about our company?
Good SEO is also about analytics. You can’t improve something you don’t measure. What is worth paying attention to?
Organic Traffic – How many people visit your site via search results?
CTR (Click-Through Rate) – how many people clicked on your link in search results?
Keyword Positions – How high do your keywords rank?
Conversions – does your organic traffic lead to sales, signups, or other actions you care about?
By analyzing this data, we can check which SEO activities are effective and which require improvement.
How to choose keywords?
Choosing the right keywords is an art. On the one hand, we want to hit what our target group is looking for, on the other hand, we don’t want to compete with giants if we don’t have the resources to do so.
That’s why it’s worth paying attention to long-tail keywords – phrases that are more specific, less competitive, but more precise. In addition, user intent is also important – is the user looking for information, wants to buy a product, or can they compare offers? Also, check what keywords competing companies are positioning for .