The cookieless future in Digital Marketing is a concern for many companies. In recent years, marketing has become accustom to relying on a large volume of data to support its decisions, optimize strategies and segment campaigns. However, this data may no longer be available. So, what should you do?
Vitor Pecanha
Dec 30, 21 | 11 min read
Discover what the future will be like without cookies in digital marketing
Reading time: 9 minutes
As the digital age progresses
more and more data is generat and collect
in Digital Marketing . Users leave a trail as they browse the Internet, every time they click on a link or access a page. So imagine the volume of data that exists in the big data universe .
The data that websites collect from users is call cookies and helps brands better understand the profile of those who visit their site and improve the browsing experience.
The problem is that the collection and list of liberia consumer email use of this data has been question within the scope of user privacy.
The topic is so hot that Google Chrome, the most us browser in the world, announc the end of third-party cookies .
This measure contributes to the protection of personal data , but at the same time affects Digital Marketing strategies that in recent years have been bas on browser cookies.
So, it’s time to ask: what will the future look like without cookies in Digital Marketing? How should companies prepare to work without this data in their strategies? It’s a huge transformation for a market that has become accustom to accessing this type of information.
In this post we will better understand what cookies are and how these changes could affect your business.
Keep reading!
What are cookies?
Differences between first and third-party cookies
Why are cookies so important?
Why are cookies going to end?
What does the end of cookies mean?
What are the best alternatives to replace cookies?
How to face a future without cookies?
What are cookies?
In this way, every time the user returns to
website that sent the cookies, the browser returns the data, so that the pages load faster, already with the visitor’s preferences and previous data.
This allows, for example, the site to keep you logg in or remember items a user left in the shopping cart.
In this way, in addition to optimizing visits to the website, cookies also serve to improve Digital Marketing strategies by personalizing the experience and aligning content to the interests and behavior of each user.
lead generation
Differences between first and third-party cookies
To understand what cookies are and why by lists this topic is so popular lately, it is also important to know the differences between first-party and third-party cookies.
Both types of cookies work technically in the same way. They are data collect by the website and sent to the browser, containing the browsing history and interactions of each user.
The difference between first-party and 5 email templates your business nes third-party cookies is how they are collect and what they are us for.