Linkbuilding – internal and external linking Differences Between Internal
For a professional SEO agency, understanding the difference between internal and external links is key to their work. Together, they form the key point of SEO optimization, which is link building.
In this article, we’ll explain these differences and then explore the purpose of each and how they impact your marketing and SEO efforts.
What is the difference between internal and external links?
Here is a definition that explains the difference between internal and external links:
Internal links point to web pages within your site’s domain. They are simply hyperlinks in text from one page to another on your site. They are the internal navigation within your site.
External links lead to web pages on a separate domain of the website. These are hyperlinks that point to a (target) domain other than the domain where the list of croatia cell phone numbers link exists (source). In simple terms, if another site links to you, it is considered an external link to your site. Similarly, if you link to another site, it is also considered an external link. They are both important parts of creating an effective website and an SEO marketing strategy.
Why is internal linking important?
link building
Internal links serve several key purposes. The most important of these are:
They provide a clear and intuitive structure to the page. User experience is key to a successful website, and using internal links provides a structure that 14 ways to search google you didn’t know! allows visitors to find what they are looking for.
They help search engines understand your site. Search engines are always trying to better understand and rank web pages to provide their users with the best suggestions for their queries. Effective use of internal links will therefore help not only users but also Google’s crawlers to better understand the structure of your site, which will help them rank it higher and your Google rankings will increase.
They increase traffic and conversions. When you link to other useful content on your site, you increase the chance that readers will be interested in more content and stay on the site. It can also help encourage them to complete a transaction or fill out a form.
Why is external linking important?
External links are important because they help your site gain more domain authority. Search engines want to understand how trustworthy websites are so they can show their customers the best results.
To do this, they consider how many links your site has and how valuable the sites that link to your site are. The more links you have and the higher the quality of those links, the higher your site will rank.
So how do I get more high-quality external links to my website?
Create engaging and inspiring content that people want to share and link to.
Make your content easy to share so people link to it from social media.
Write guest posts for other websites that then link back to yours, i.e. create collaborations.
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Linkbuilding Potential
Both internal and external links are key elements of building an effective website and marketing strategy.
But that’s just one piece of the puzzle that is SEO marketing. For example, in order for your site to rank high in search results, you also need a site that’s fast and mobile-friendly. And honestly, that’s just the beginning.
So if you want more advice on an effective SEO strategy that builds your business, stay up to date with our blog articles!