Best Lead Generation Tools
To keep your business running smoothly and actually grow it, you NEED a consistent stream of leads.
So, take control of yours with the best lead generation tools.
There are all kinds
of platforms out there, which is great… but if you don’t know email data where to start? It can also feel overwhelming and confusing.
So, start here! We rounded up the top lead generation tools, including simple overviews, pros and cons to help you find the right one for you.
Benefits of collecting leads
First things first: why exactly should you collect the email addresses of those who visit your business website or engage with your brand?
Direct communication – Contact these people directly by showing up in their inbox, even after they leave your website, socials or other platforms
Personalisation – Some tools allow you to do so in a more targeted way, like referencing their situation or the products they actually looked at. This can boost both engagement and conversions!
Marketing opportunities
Once you’ve collected those email addresses, you can send them more Lead Generation Tools targeted and relevant campaigns
Relationship building – Kickstart and maintain a relationship with these potential customers by sending them valuable emails.
Lead nurturing – Keep engaging with them and sending personalised Email delivery issues: common causes and how to fix them offers, discounts and communications, turning even more of them into paying customers
Feedback collection – Use some of these tools to gain important insights from your website visitors and other potential customers who engaged with your brand
Increasing sales and customer retention – Being able to contact your audience directly and in a personalised way = selling more.
Product updates – Keep your audience informed, and bf leads direct your website visitors to your newest collections, products or offers
Exclusive offers – Send the best discounts and offers based on each prospect’s situation and touchpoints.