If you have decided to set up your website, regardless of whether it is a company website, a blog or an online store – it will need traffic and visibility to function. After all, what is the point of any business if there is no audience? In today’s reality and huge competition, it is not enough to “exist” to exist. You need to take action to make the website valuable to both potential customers and Google algorithms. We will suggest a few ways to gain valuable, “targeted” traffic.
1. Content is king
– unique, frequently updated content on the website is key. If your website only contains the “about us” tab, “contact” and a few words about the offer from 3 years ago, you can’t count on popularity. At Blumo, we employ creative copywriters who will make sure that your website “grows in content” – a regularly maintained thematic blog, city subpages, extensive SEO texts with the right saturation of keywords – before you know it, your traffic will increase visibly!
2. Social Media
– social media channels are growing stronger. According to the latest data, 30.63 million people use the Internet in Poland. This is 81% of the total population and 263 thousand (+2.3%) more people compared to 2019. As many as 97% of active social media users use them via list of croatia cell phone numbers mobile devices. Facebook, Instagram or YouTube – this is where we gain the opportunity to reach a new, wide audience. It is worth knowing their specifics and choosing the right social media channel for your business.
3. Collaboration with bloggers
– blogs are now in a slightly different form than they used to be – they are not teenage diaries, but valuable thematic content prepared by specialists in their field. Cooperation with a popular blog related to your company’s industry can effectively help you expand your reach and build greater brand recognition. A guest post on such a blog will certainly increase traffic to the site, and therefore the chance for potential customers.
4. Newsletters
– this is a form of email communication with google analytics for monitoring lead generation efforts customers, mainly associated with intrusive advertisements and offers from stores. However, it is worth looking at them from a positive side, because it is a great way to remind recipients about our brand and maintain constant contact and inform about updated content. The newsletter provides personalized entries and a permanent group of “fans”.
5. User Experience (UX)
is the entire experience that a user has when using a service, such as a website, application or non-digital product. UX therefore aims to provide tailored solutions and interactions and to maximize positive feelings. Configuring your company website for UX therefore means intuitive and easy-to-use navigation, attractive website design, efficiently functioning buttons and links or functionalities that facilitate reading. Short page loading times are also important.
UX tree
6. Different forms of content
– we mentioned earlier that content is important, but certainly each of us likes when the text is diversified with other forms of communication. Podcast, blog, video, infographics – it is worth trying such methods, maybe thanks to this we will reach a new group of recipients. The latest photos and videos reporting on the company’s activities can also be added to Google My Business.
7. Trending Topics and Catchy Headlines
– when adding new content to the site, it is worth keeping up to date with events in a given field and providing recipients with the “latest industry tidbits”. Another good strategy is to use titles that encourage further reading. Such a heading often contains, for example, a number, a play on words or an appeal to the recipient’s emotions ( “5 reasons why you should not give up on positioning during the pandemic”).
most popular headlines in articles
the importance of the number of characters in the header
8.Google AdWords
– a Google tool used to gain paid traffic using sponsored links. You select a list of phrases that you want to promote in this way. In order for such a campaign to be conduit china effective and properly carried out, it is worth leaving it in the hands of a specialist – we encourage you to purchase the Google AdWords service at Blumo.
9. Activity on industry forums
– participating in a forum that usually brings together enthusiasts of a given field is undoubtedly a promising move. People interested in the subject matter are more likely to be willing to familiarize themselves with your site, so it is worth remembering to place it in the footer of your site.
10. Positioning pages in accordance with SEO principles
– website positioning is the cheapest and most effective form of internet marketing, which ensures an increase in organic traffic in the Google search engine. It is worth remembering that this process should be carried out in accordance with the principles of White Hat SEO – nobody wants to have penalties from Google “on their account”. At Blumo, we use legal activities, knowledge and experience and provide high quality services – we encourage you to familiarize yourself with our website positioning price list.