What do the terms retargeting, remarketing and PPC mean?
It is common to come across many marketing concepts that are not fully understood. And their number, along with the growth of new strategies and solutions, is constantly growing!
In order to better understand the entire process of website positioning and SEO, we decided to explain some of the most common marketing jargon concepts recently – we are going to discuss the differences between remarketing, retargeting and PPC.
What is PPC?
PPC is an abbreviation for “Pay Per Click .” It refers to digital advertising where you pay an advertising platform to display your ad.
This could be “paid search,” meaning PPC ads on search engine platforms like Google . For example, when you search for “hotels in Lodz,” the results you get will include both the organic results that Google considers the best for that keyword, as well as the paid search results at the top.
PPC campaigns
You can also run “paid social ads,” or PPC ads , on list of croatia cell phone numbers social media platforms, primarily Instagram and Facebook. This is where you select groups of people to whom you want to show your ad and share it with your target audience on their social media. This could be based on location, age, gender, job role, etc.
What is retargeting?
Retargeting is a form of PPC that displays 4 ways ai is changing the face of marketing ads to people who have visited specific pages on your website.
To retarget your ads, you’ll need to install a “tag” on your site that tracks your site visitors. For example, Facebook has a “Pixel” and LinkedIn has an “Insight Tag.” The best way to add these to your site is to use Google Tag Manager – but it does require a bit of know-how and work.
retargeting
Then, once you’ve added your tracking tags, you can retarget your site visitors by creating unique rules. For example, you can use LinkedIn to target anyone who lands on a specific landing page but doesn’t complete it. So the next time they’re on LinkedIn, they’ll see your ad, reminding them of the benefits of your offer with a link to your landing page.
Retargeting is therefore a reminder, an incentive that follows us so that we are tempted to return to the offer and “buy these jeans” or “fill out this form”.
If for some reason we have given up on the action earlier, retargeting aims to effectively convince us that it is worth thinking again and returning to the site. It is therefore a strategy aimed at people who were already interested in the offer, and we want to re-engage the customer and encourage conversion.
It is also worth being creative in this activity, so that instead of attracting the recipient’s attention and not discouraging them with pushiness or clichéd slogans such as “return to the site”, you can convey it in a different way, e.g. “Your discount is waiting, don’t miss it!”, “Do you like these pants? Grab them before someone else does!”, etc.
A mailing list is also extremely useful for retargeting, as it creates an excellent, more specific group of recipients potentially interested in the offer. Additionally, retargeting brings many benefits, e.g.
generating traffic on the website
ability to select a target group
increasing advertising effectiveness
decrease in customer acquisition cost
staying in touch with your audience
adapting the advertisement to the customer
permanent “existence in the subconscious” of the recipient.
What is remarketing?
remarketing
Remarketing refers to sending emails as conduit china part of marketing activities to customers we have already acquired. This is how it differs from retargeting, in which the person interested in the offer was not yet our customer.