Folk tales say that length is not the most important short address for entrepreneurs thing! And although we are convinced that our grandparents believe in these words for a reason, we have to disagree with them 🙂
There are some things for which length is a matter of life or death . One of them is internet marketing, which ruthlessly counts, checks and measures every piece of data that is fed to it. As a result of the clashes of stubborn algorithms with slightly less stubborn website owners, an effective solution was created, which is to satisfy both e-entrepreneurs and their customers, as well as internet positioning tools – friendly URL .
What is a friendly URL?
First things first – what is a friendly cryptic URL anyway ? Simply put, it’s a web address that’s easy to read and understand not only by humans but also by search engines . An example? Here you go:
A simple, clear URL not only looks better, but also seems to inspire greater trust in people visiting our site. Thanks to a friendly URL, it is as if on a plate where croatia mobile phone numbers database our Client is located – it is easier for him to remember the address of the page that interests him. And we don’t even have to mention that a friendly URL is easier to dictate in an emergency… But why is it worth making sure that our links are friendly?
Benefits of using friendly links
Better visibility in search engines
Google loves friendly URLs. It really does. They make it easier for crawlers to understand the content of a page, which leads to better SEO. Who would have website positioning – how to appear in search results? thought that a few keywords in an address could make such a difference?
Higher click-through rate
When you see two links – one consisting of random letters and numbers, and the other clearly describing what you’ll find when you click – which one do you choose? Exactly. Friendly URLs encourage users to visit a page. Short URLs let them know what to expect.
Easier to remember and share
Have you ever tried to memorize an unfriendly URL? It’s like trying to memorize the Hebrew instructions for a washing machine. A friendly URL can be easily saved, shared with friends, and even remembered.
Greater credibility and professionalism
Pages with friendly URLs look more professional and inspire more trust. And in business, as we know, trust is key!
Why should a URL not be too long?
If friendly URLs are so important, why don’t they generate them automatically when you create a new page? Some tools, of course, have this option built in, so you don’t have to think about what your URL should sound like. Many platforms, however, don’t force you with this idea, leaving the author of the post/page free to do so. Now, what happens if we ignore this topic and leave our URLs in a “raw” state?
Worse positioning in search engines
Google is not a wizard who will guess what a page is about based on a random string of characters. If we do not make it easier for the robots, our page may get lost in the depths of the Internet, becoming inaccessible and unattractive to our customers.
Fewer visits
People avoid unfriendly URLs like the plague. If your links look like mysterious code from another planet, no one will want to click on them, fearing that it is spam or a virus.
Poor navigation on the site
Unfriendly URLs are a nightmare not only for visitors but also for site administrators. Finding a specific page or article becomes difficult and frustrating in a complicated string of characters.
Bad impression about the brand
In business, first impressions are key. If your URLs are disorganized and unreadable, customers may assume your business is equally disorganized and unprofessional.