Imagine that you own a website that has everything – great design, engaging content, and even an intuitive panel where the customer can easily make a purchase. And yet, despite all your efforts, your website is fighting for visibility in Google, but victory in this battle is not obvious.
Ruthless algorithms, trained on a mass of diverse data,
Are constantly improving their selection skills, and it is increasingly difficult to satisfy the picky browser. And now, on top of that, creative artificial intelligence (AI) and machine learning (ML) are entering the e-commerce scene . How are modern tools changing SEO and why is it worth making friends with technology? How to use AI more effectively in running a website? Let’s check it out!
Rank Brain reads your mind
What do people mean when they type queries into croatia mobile phone numbers database a browser window? Rank Brain is one of Google’s tools that has been supporting humans in analyzing user behavior based on their online activity since 2015. In the process of interpreting queries, the algorithm determines the user’s intentions, using data such as location , keyword analysis , and personalization .
RankBrain works like a filter that helps
Google understand user intent, even if the query isn’t entirely clear. For example, if someone types in “best place to dine with a dog in Krakow,” RankBrain 5 best crms for real estate in 2024: benefits, tips, & use cases not only looks for a restaurant, but also understands that the user wants a dog-friendly place in Krakow. This means that when creating SEO content, we need to focus on clear and thoughtful content that is more likely to fit into users’ current, sometimes confusing, queries.
Your content doesn’t have to contain the exact same phrases that the user used – but it does have to be a solution to their problem! 🙂
BERT – Google understands context
BERT is another form of AI that helps Google understand the context of words in a sentence, which is crucial for delivering more relevant results. Let’s say you’re writing an article about elephants. You can be sure that Google, with the help of BERT, will understand that when you write “an elephant has a long trunk,” you’re not talking about a circus trunk, but about this proud, animal body part.
BERT makes sure that your content is interpreted the way you planned it . That’s why when creating SEO content, it’s worth focusing on naturalness and full, well-thought-out sentences – Google now understands more than just keywords! Algorithms are already reluctant to position texts overloaded with pointlessly placed keywords.