SEO data is relevant information that your company needs to know in order to take advantage of all the opportunities that arise with this type of strategy.
Eric Mafra
Dec 20, 21 | 8 min read
Discover how data influences SEO and how to use it correctly
Reading time: 6 minutes
Web traffic and exposure are the main benefits of search engine optimization . But like any other type of data, data in SEO can also support decisions and answer questions about marketing and business.
Understanding the different types of data in SEO is the first step to using this information strategically.
There are many benefits that online marketing teams
can gain by analyzing this data meticulously.
Join us to learn more about the following points:
What is data in SEO?
Types of data in SEO
What value does SEO data have for companies?
How to collect data in SEO?
Conclusion: Data in SEO can be very valuable
What is data in SEO?
Data in SEO is information elements related to web traffic , impressions, backlinks, keywords on a web page and other topics directly related to search engine optimization.
You can get these numbers and results from simple martinique email list 100000 contact leads task analysis. So, what makes them SEO data is the type of information.
The number of clicks you receive from a link pointing to your website, for example, is SEO data. The same can be said about the amount of organic traffic you receive to a page on your blog .
SEO data helps you understand how well the optimization strategies you apply to your websites and content are performing.
However, the main point that marketers don’t always explore is how to use SEO data beyond that strategy itself.
Let’s think about a very common example: you have a content that ranks well for its keywords, you get a lot of traffic to that page, but you don’t generate conversions .
In this example, you can access two different SEO data (traffic volume and organic conversions) and then understand a marketing problem: conversions are probably not happening because, despite being SEO optimized, the content does not provide value .
We can understand from the example that SEO data
solves much more than just positioning and traffic problems. This information can be the basis for many other essential decisions in marketing strategies.
Types of data in SEO
A better understanding of SEO data gives you insight into the category of the information.
Additionally, you will also begin to realize how this data set can be relevant, not only for SEO, but also for digital marketing strategy in general.
1. Organic traffic
Organic traffic is the volume of hits your website gets naturally through a search that a user performs on Google, Bing, and other search engines .
Of course, there is no PPC ad in these cases. Clicks are the result of continuous and efficient SEO work.
Organic traffic happens when you perform site here’s how to build a successful email marketing team optimization, on-page SEO , and master and apply SEO basics while tracking results.
2. Organic prints
Organic impressions mean the number of times your content has appeared to users.
Sometimes you may rank for a keyword, but you remain on the fourth or fifth page of Google SERPs , which does not display your content on the user’s screen at the top of their results.
In organic impressions, the user literally sees your content in the results, which is possible without any paid strategy.
3. Organic positioning
Organic rankings refer to the number of bw lists times Google has ranked your content for a specific keyword organically.