Imagine an experience full of useful information to solve people’s problems without relying solely on sales techniques.
Pay-per-click (PPC) and interactive content are strong allies. Your company can generate more marketing qualified leads (MQLs) and revenue through an enriched experience in your advertising campaigns.
Many companies are swapping regular, static landing pages for amazing interactive experiences that engage visitors on a whole new level.
We’ll also talk about how to optimize Facebook, LinkedIn
What is interactive content?
Interactive content is dynamic material that encourages mali email list 100000 contact leads user participation by offering different paths to follow according to their preferences or desires.
With such a wealth of content available online, the more engaging and interesting your pieces and materials are, the more engagement and conversions you’ll receive. You need to stand out!
Have you ever taken an online quiz or come across a trendy site full of buttons and spaces for you to insert information? These are just two examples of interactive content.
But there is much more. Some types of interactive content
may includeinteractive landing pages.
Interactive content allows you to get more feedback from your users by extracting important data from the lead as they consume the materials – a benefit for your content and sales teams.
What is the customer journey and why is content important?
The customer journey refers to the process, interactions and experiences that your potential. Customers go through to purchase your products or services, in other words, it is the path that leads a potential customer to make a purchase .
These steps include:
Awareness: The prospect recognizes that they have a problem and need solutions. Example: If you are a company that sells inventory control software, you can create content like “Tips on how to organize your company’s inventory.”
Consideration: The prospect is researching ways to solve their challenge. Example: A store owner identifies an issue with inventory control and needs a solution. They start searching for content like “How to calculate the ideal inventory for your business.”
Decision: The customer has enough information to make an informed decision. Example: A store owner decided they needed software to track inventory and started looking for options. They start comparing products. This is the perfect time to offer comparison items and even a free trial of your product.
Your priority is to ensure you have personalized content for each person at each stage of their journey.
If the lead wants to buy a new software, for example, he doesn’t just want to know the price, he would like to know the benefits, see reviews or compare with other solutions.
Your content works the same way.
A browser in the awareness stage isn’t ready for a pricing calculator, and a prospect in the decision stage doesn’t need articles about general industry trends.
The importance of context in meeting people’s needs
Adding interactive content to your PPC strategy seems like a perfect match.
If you can generate more engagement with your send the damn email now! ads and entertain your potential customers at the same time, you have a much better chance of success.
However, marketers should use best practices to improve ads while using interactive content. If it is distracting or placed in the wrong place, you may lose potential clicks.
Native advertising is a great example of an immersive experience that doesn’t interrupt or irritate your audience. It can be published on websites that use dedicated cz lists platforms to serve native ads on large portals, such as Taboola and Outbrain. With native posts on social media feeds, marketers can publish an ad that looks like a normal user’s post.