It’s been a few years since influencers gained prominence in Digital Marketing . Instead of traditional media celebrities, brands have come to entrust their campaigns to internet personalities with a loyal and engaged audience.
Now, influencer statistics show that Influencer Marketing has already established itself in companies’ strategies and only tends to grow. But it is important to follow the evolution of influencers to understand how they can shape consumer behaviors and the best ways to connect with them.
In this article, you will learn more about what Influencer Marketing is and what are the main data and statistics about influencers that you should consider for marketing in 2022. Join us and discover:
What is Influencer Marketing?
Why hire influencers for your marketing strategy?
What are the key influencer statistics for marketing in 2022?
And now, how to hire good influencers?
What is Influencer Marketing?
Influencer Marketing is a marketing strategy that
offers collaborations with digital influencers to associate their image with the brand, endorse your products and connect with consumers.
This strategy gained relevance with the emergence of blogs and social networks in the era of Web 2.0, which allowed anyone to publish on the Internet.
The first influencers, previously unknown macau email list 150000 contact leads appeared on blogs and vlogs, with authentic and entertaining content that engaged their audience. They soon became nationally known celebrities – for example, the success of names like Luisito Comunica, Soy Germán or Lele Pons.
In this same context, traditional advertising has come under scrutiny. With so much content to consume on the Internet, why do people pay attention to a company’s advertisement, which often invades their routine without asking permission?
Therefore, brands began to adopt new strategies, more relevant and interesting for the consumer, thus seeking their attention and trust.
So, those web personalities, who had credibility with their followers, came to represent an effective way to connect with consumers in the digital age .
Thus, alliances between brands and influencers have consolidated Influencer Marketing, as well as a market of services and tools—the Creator Economy— that help these types of societies prosper.
Why hire influencers for your marketing strategy?
Digital influencers are web content creators who build an engaged and loyal audience. By hiring influencers for your marketing strategy, you can approach this audience with the trust and endorsement they convey.
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Therefore, digital influencers can shape the behaviors
and preferences of their audience.
Brands are therefore interested in establishing alliances with these influencers to associate their image with them and connect with this audience. In this way, followers also come to trust the brands that the influencers support.
What are the key influencer statistics for marketing in 2022?
Below, we’ll leave you with some influencer 5 words per account statistics that show how Influencer Marketing works and why so many companies invest in this strategy.
Read on to find out why you should also invest in it in 2022.
40% of people have already purchased something based on a recommendation from an influencer on Twitter.
A study conducted by Twitter in partnership with Annalect found that 40% of consumers have already purchased a product or service based on the recommendation of a digital influencer on Twitter. So, you can already begin to realize the power of influence of these Internet personalities .
The same study revealed that the chances of making a purchase increase more than five times when users receive recommendations from both brands and by lists influencers. In addition, 49% of users trust these personalities on the social network.