How Rock Content’s global talent created an interactive PlayStation story for WIPO

In late 2019, Rock Content was approach by the. World Intellectual Property Organization (WIPO) with the goal of increasing brand awareness in North America.

We were at the start of an increasingly severe global pandemic that forc businesses and employees to re-evaluate the meaning of remote work policies, and countries like Australia. France and the UK had around 47% of their populations working remotely .

The usual in-person meetings and brainstorming sessions for large projects were increasingly replac by conference calls, except for the few of us who have already been living in this remote work paradigm.

However, this was already our reality at Rock Content. As a global company with teams spread across 17 countries, we have been. Delivering highly complex Content Marketing projects for many of our enterprise clients remotely. We had years of experience leveraging our highly-skill Global Talent Network and producing productions of considerable quality.

Rock Content’s Senior Talent Manager Liz Vickers

who is a firm believer in the power of remote talent. Told me in one of our conversations that “ freelancers empower businesses to be agile, adapt to market nes list of macau consumer email in real time, and seize growth opportunities that might otherwise be out of reach . ”

This new challenge that. WIPO had brought to the table was familiar, we felt at home and were ready to meet the challenge with a global and remote mindset. Their intention was to create a digital story that describ how intellectual property laws shap the first launch of the. PlayStation console in Japan, 1994.

The WIPO team want something unique, new and visually striking. As a gamer myself, I was naturally excit by the challenge and opportunity to work closely with the. WIPO team and leverage visual assets approv by several legendary gaming companies such as Eidos and Square Enix.

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Lisa Eyo (London, UK) was task with bringing

the original creative direction and vision to life. Designing her own wonderful illustrations and leveraging assets approv by the game companies daniel priestley & steven bartlett podcast – diary of a ceo Donna work closely with, she manag to deliver an eye-catching Neo. Tokyo landscape spanning a whopping 30 parallax/CSS animat screens.

Interface development was handl by BrainyYack (Toronto, Canada), who work on CSS, SVG, and JavaScript animations; bringing the Neo by lists Tokyo landscape to life with a flurry of flashing lights, meteors, rocket launches, swinging samurai swords, and more.

This talent team leverag the following libraries and frameworks:

HTML5;
JavaScript;
SCSS for the compil version of CSS;
Swiper library for horizontal scrolling and navigation effects;

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