To run and grow your business smoothly, do you need to master demand generation or lead generation?
BOTH, actually! But don’t think of them as completely separate strategies.
Even though there
are many differences between demand gen vs lead gen, they should always work together.
So, let’s get clear on what they are and, most importantly, how you whatsapp data can take control of both (hint hint: with a quiz).
What is demand generation?
Demand generation is a long-term marketing strategy to reach new potential customers, grow your audience and increase brand awareness.
It focuses on educating your target market on their problems and potential solutions while also Generation vs Lead creating engagement, trust and interest in your products or services.
Some examples of demand generation are:
SEO-friendly blog posts for top-of-the-funnel leads who are trying to understand their problem
Value-led and educational social media media posts
Influencer marketing
to reach a new portion of your target audience
Quiz marketing that makes your potential customers aware of a specific problem
What is lead generation?
Lead generation is a marketing strategy to attract and identify your potential customers and then nurture them until they buy from you.
In most cases, these are people who How to Master Outbound Lead Generation: Strategies, Tools, and Best Practices have already been engaging with your Generation vs Lead brand (thanks to your demand gen efforts, in particular).
Now? You’re focusing on taking more of them from cold leads to qualified prospects, ready to buy or speak to your sales team.
Some examples of lead generation are:
SEO-friendly comparison blog posts for bottom-of-the-funnel leads
Social proof content like case studies and eBooks
Contact and application forms
Landing pages
Outbound tactics like paid ads and bf leads cold outreach
Email marketing to nurture leads in a personalised way
Lead magnets and quiz marketing that show people the best next step for them
The main differences between demand generation and lead generation
As teased before, your demand and lead generation must work together.