While it may seem overwhelming, the importance of social media is growing and becoming a key part of online marketing. 97% of salespeople use social media, and 78% of salespeople gain an advantage by using social media in their business.
Moreover, its benefits go far beyond increasing sales.
However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses do not use social media to promote their business. This is a surprising number, especially considering that an additional 25% do not plan to use social media in the future.
If your business isn’t taking advantage of this lucrative source, you’re missing out on an incredible marketing opportunity because it helps spread the word about your offerings in an accessible and fast way. If you’re still not convinced, here are 7 reasons why you should promote your business on social media.
1. Increase brand awareness
Brand Awareness
Social media marketing is the best way to connect with your target audience and increase brand awareness.
Gaining brand recognition is one of the most important marketing goals for any company. This is because consumers want to buy brands they know. Fortunately, social media allows for easy and effective brand building and trust.
Social media has an advantage over traditional media because it can present your brand much faster and easier. It also makes the audience look at your brand even if they are not thinking about your brand or product. After all, you have to get to know the brand first to be interested in its services, so brand awareness is key! It is also worth remembering the role of the logo for the company – it is also an element of brand awareness.
Who among us doesn’t spend at least an hour a day list of croatia cell phone numbers scrolling through social media these days? 91% of marketing specialists believe that spending just a few hours a day on social media marketing can significantly increase their visibility in social media. It’s not television, radio, banners or bus stop ads that are currently the most effective places for promotion, but Instagram or Facebook!
2. Inspiring customers to talk about your brand
A strong social media marketing everything you need to know about live commerce strategy will generate conversation about your brand, products, and partners.
Are you launching a new product? Encourage your audience to express their opinions and start a discussion. Build suspense, announce the release date and let them follow the events with anticipation!
The ability to have conversations about your product also allows you to get a lot of feedback on your product, get in close contact with your customer and get to know their honest feelings. Fans can have authentic conversations with each other, all facilitated by social media.
Engage with your audience when they comment on your social media posts. Make sure they feel like there’s a person behind your brand. Making sure they don’t feel like they’re talking to a robot will give them a better perception of your business and make them feel more like a valued customer.
Ask open-ended questions and then allow your audience to respond so they are actively engaged.
source: www.lyfemarketing.com
What’s more, customers who are satisfied with our services or products recommend them to their friends and family , which is why it’s worth taking care of customer satisfaction!
3. Improving SEO position
social media marketing
It probably won’t surprise anyone that your presence on social media also affects your Google rankings.
As SEO requirements are changing every day, social media now also plays an important role in improving your brand positioning.
Brands with a stronger presence on social media are more likely to rank high in Google searches.
If you want comprehensive internet conduit china marketing services and are looking for specialists who will professionally take care of your brand, we encourage you to use the services of the Blumo SEO agency – we will take care of, among other things, your social media!
4. Increase traffic to the website
social media and SEO
Another benefit we gain from using social media for our business is increased traffic.
By sharing interesting and engaging content on your social media channels, you give users a reason to check out your site, generating more traffic and gaining new, potential customers. More traffic, of course, means more profit, so a social media presence can positively impact your company’s revenue!
It’s worth regularly publishing content abou 7 Reasons Why Social Mediat the brand, sharing links to new blog posts, podcast links, or other services you offer on social media channels. Any reason is good to pique the curiosity of your audience!
5. Get to know your target audience better
With over 3 billion social media users, almost half the world is familiar with the world of social media.
In this case, if you do not take full advantage of social media marketing, you are missing out on a huge opportunity.
By properly utilizing your presence on social media platforms, you can meet your target audience, better understand their needs, and give them the opportunity to tell you more about their preferences and expectations. In this way, you can get to know your customers in a way that was never possible before.
What better way to get to know your audience than this?
6. Big benefits at low cost
Social media marketing is one of the most cost-effective and effective ways of marketing.
social media marketing costs
Even if you have your social media marketing done by an expert, it will cost you much less and still help you generate a significant return on your investment. Social media platforms, which are essentially free, allow you to spend less and gain more.
You just need to know how to properly share valuable content, and then sit back and relax while social media traffic does its thing.
7. Competition Research
SEO social media
Social media is a great way to keep an eye on your competition. It lets you see what your competition is doing, and they can see you too. It’s a fair deal for everyone.
You can see how they interact with their audience, how often they post, what kind of content they produce or share, etc. Social monitoring is a GREAT way to assess your industry and see how you are doing compared to your competitors. In other words, you can see what your competition is doing and do it better! Invest in a website positioning service at Blumo – check the prices for positioning and enjoy better positions, among others, thanks to your presence on social media!