Using customer relationship management software (CRM) for real estate can help realtors manage leads and close more deals. In this article, we’ll cover how using a CRM in real estate works, CRM software recommendations, and useful features for helping real estate businesses succeed.
Why use a CRM for real estate?
Do realtors need a CRM? Real estate transactions take time. There’s a lot that buyers and sellers need to consider and get done before making a deal. Real estate leads also often come as referrals from friends and clients, and taking care of these relationships is crucial.
CRM software can help you with contact management so that you can keep prospects close and better align your offers with what clients need. From boosting efficiency to gathering more accurate data, CRMs offer many benefits for real estate professionals.
Realtors and real estate agencies alike can benefit from CRM platforms by:
Centralizing client information and communications
Managing clients
Better understanding of client needs
Staying in touch with clients
Easily scheduling visits and meetings
Responding faster to inquiries
Reaching more leads
CRMs can help improve the croatia mobile phone numbers database sales cycle by 8-14% and are used by over 55% of US-based businesses. With the ability to improve your sales cycle, marketing efforts, and customer support, it’s no wonder CRMs are fast becoming essential tools.
So how can they be used in the real estate industry?
What is a CRM in real estate used for: 7 use cases
Real estate agents and seo in the era of artificial intelligence brokers have to manage clients, warm new leads, coordinate viewings, and send all sorts of thank-yous, followups, and messages in between.
What CRM offers is a way to easily manage client relationships and keep track of all tasks associated with each client. Many of these tasks can also be automated. From first contact to followups, CRM for real estate is the key to improving the sales cycle.
Below are some of the following ways real estate professionals can use CRM.
1. Improve lead generation
Using a CRM for real estate helps make sure no leads fall through the cracks with lead-collecting features.
Further reading: How to Build an Email List: 10 Tactics that Work
2. Focus on qualified leads
CRMs offer lead-scoring software so you can sort curious contacts from those ready to buy or sell. Improve the efficiency of your sales cycle by prioritizing leads that meet your business goals.
3. Easier lead management
Whether you’re monitoring referrals or connecting with website leads, CRM tools simplify lead management.
When juggling various clients, pipeline management tools streamline the sales process. Pipelines are a great addition to any CRM for real estate and will help your team members make smarter offers and outreach efforts.
4. Keep track of customer information
A CRM database stores your clients’ preferences and interactions in a customer profile. All contact information, such as call history and mailing list preferences can be found there. This tells you more about what they want and need so you can send them relevant offers and timely communications.
Profiles update in real-time when prospects interact with your emails, website, and other connected channels. This means your team is always prepared to provide an excellent customer experience.
5. Manage communications with prospects
Between new real estate leads and current clients, you’ll have a lot of messages to send, read, and keep track of.
A CRM can connect to your various apps and integrations to keep all of your conversations in a universal inbox. From there you can see conversation history and respond to conversations, no matter where they started.
Centralize conversations from all channels such as:
Social media accounts like Instagram and Facebook
WhatsApp
SMS
Email
Phone calls
Multichannel communications help you stay in touch with clients where they are. Power up your CRM for real estate and sync all of your communication channels. Never miss a question or leave a potential new lead hanging.
6. Easily schedule viewings and meetings
Rather than go back and forth with emails and calls, CRM solutions with built-in booking landing pages allow businesses to seamlessly coordinate meetings or video calls with clients.
7. Make communication easy with email marketing automation
Email marketing software is part of any good CRM and can help you connect with leads and build relationships. Automate informational messages or notifications to keep leads close.
With automated campaigns, lead nurturing efforts can have a bigger reach and greater impact. Your clients will appreciate automatic updates and always being kept in the loop.
Further reading: Automated Emails: Benefits, Examples & Tips to Grow Your Business
Tips on how to use CRM for real estate
Capture more leads with Facebook ads and landing pages
Expand your reach with Facebook Ads and set up dedicated landing pages for your listings to target your ideal audience.
Get to know new contacts with signup forms
CRM features like signup forms automatically add leads to your CRM. Use signup forms to add new real estate leads to email lists and get a head start on targeting our audience.
Know how interested leads are in your offer
Lead scoring models help you assign points to leads when they show interest in your offer. This way you and your team can focus on warming leads that have potential, saving you time and resources.
Collaborate easily with shared tools
Shared dashboards allow your teams to coordinate seamlessly. Assign tasks to team members, automate reminders, and get a clear overview of deals and campaign reports.
Improve the sales process with pipelines
Set up customizable sales pipelines to help you improve the sales process. Monitor each lead’s progress to a deal and anticipate followup actions like calls and appraisal offers.
Good to know: You can get insight into your pipelines with reports that help you understand why you won or lost customers at each stage in the pipeline.
Simplify meetings, visits, and appraisals with booking pages
Two-way booking pages allow clients to book an appointment based on your availability. You can set up a booking page on your website, or include it in your email. All you need to do is set up your available hours and let clients find what suits them best.
39% of respondents in the National Association of Realtors Technology Survey found that video calling was the most valuable feature for their business. CRM for real estate allows clients to book video calls with Zoom, Google Meet, and internal video calling tools.
Further reading: How to Let Clients Book Appointments with You Online
Send real estate newsletters
Some of your prospects might be interested in understanding more about you, your business, or the local area before making a purchase or using your services.
Send out a monthly newsletter to build trust in your business. Share sold and new listings, talk about the attractions in the area, or return on investment opportunities for commercial buyers.
Whatever the topic, newsletters are a great way to create a relationship with your subscribers and get them familiar with your business. They’re also a great use of CRM for real estate.