What impact does artificial intelligence have on marketing? 4 Ways AI Is Changing the
When we hear the term “ artificial intelligence” (AI), we involuntarily t hink of robots, self-driving cars, and factories that operate on their own. In reality, AI is everywhere. It powers things we interact with every day, like Netflix, Google, and social mia platforms. Whether you find it terrifying or cool, it’s becoming more and more ingrain in our world.
As an SEO agency, we’d like to take a closer look at how AI is changing the face of marketing . Here are some of the solutions.
1. Personalized content recommendations
artificial intelligence recommendations
Netflix is known for its “collaborative filtering,” which it uses to offer recommendations to its customers. The idea of helping customers narrow down their choices in a “smart way” is a tool that has since been adopted by many companies. Amazon has been using AI since 1998, and Sky recently implemented a machine learning model. This new solution tailors content to the viewer’s tastes.
As Lori Goldberg, founder and CEO of Silverlight Digital, writes, “It all comes from clustering and interpreting consumer data, combined with profile and list of croatia cell phone numbers demographic information. These AI-powered systems continually adapt to your likes and dislikes, and respond to new recommendations that are tailored in real time.”
This type of technology can be used by marketers to recommend digital content on B2B sites, keeping site visitors in the loop for more information through tailored options.
2. IaaS integration in advertising
Infrastructure as a Service (IaaS) is an instantaneous computing infrastructure delivered and managed over the Internet.
According to a recent study, 78 percent of senior executives want to integrate AI into their operations within the next 12 months.
artificial intelligence operation
Amazon currently estimates that 35 percent 10 ways to increase your website traffic of its revenue is generated by its recommendation engine. AI is at the heart of what makes “Alexa” work, but Amazon also uses those interactions to analyze customer data. That includes the questions a user asks, the content a user plays, and the items a user requests from Alexa. All of that creates a profile that Amazon uses to predict what that person will want next.
Machine learning is a tool for aggregating data from different tools and software and using it as a basis for creating algorithms. As algorithms become more advanced, companies can use this data to target potential customers, tailoring digital advertising campaigns based on their digital footprint and purchasing history.
Google has gone a step further to focus on “micro-moments.” Google defines them as: “moments when mobile users make decisions, define preferences, and take action.” The internet giant has categorized these micro-moments to allow advertisers to reach audiences at the right moment to monetize a purchase.
This type of advertising wouldn’t be possible without automation. PPC ads use Google audiences to understand who’s searching for specific product categories and target them with relevant ads. Predictive ads go a step further, helping to anticipate customer needs before a strong purchase intent becomes clear.
3. Content Creation
This is where it gets tricky for our copywriters… AI and machine learning can be used to create content. Recently, people have developtools that can be us to create unique marketing content, such as blogs – although still at a fairly primitive level.
Ryan Kiros from the University of Toronto conduit china has publish a project on GitHub on this topic, called the neural storyteller , which is worth checking out.
Can AI create art?
artificial intelligence capabilities
A text fragment from the website storyai.botsociety.io, where artificial intelligence adds a continuation of the text startby the internet user.
4. For problems – chatbot!
chatbot
Chatbots are handy automat tools that interact with customers online. They can now answer basic questions, share relevant content like e-books or blogs, and even process and fulfill orders. The best thing about chatbots is that they are accessible to both small and large businesses. And they are easier to integrate than ever before.
Facebook is introducing chatbots to its messaging app, making it easier for customers to communicate and interact with business pages. In fact, Facebook initiat a program call wit.ai bot so that businesses could easily access these “bots.”
Universal automation
The more it understands, the more it can adapt.
Over the next few years, we will see this technology enable marketers to use tools with “built-in” decision-making that learn on the fly, making marketing more data-driven.
While we eagerly await flying cars, robot services, and perhaps mind-reading TV shows, we can’t help but get excited about the prospects of digital marketing. AI is already playing a huge role in the online world. Here’s hoping it doesn’t take away our jobs in the future.