Redesigning a website is an important step, both strategically and economically. Over time, I have learned that the success of a redesign does not depend only on graphics or functionality, but on how well you know your audience . Analyzing the target is an essential step to create a site that not only attracts users, but also responds to their needs and expectations.
I want to share with you the three reasons that led me to put target analysis at the center of every redesign project.
Optimize investments
When I work with a client on a website redesign project, one of the concerns that always comes up is the fear of investing resources without the certainty of a return. It’s a feeling I understand well: every euro spent must have a tangible impact.
Knowing the target in depth allowed me to methodically address these issues.
I saw how fundamental it is to analyze users to understand their behaviors and needs .
To give you an example, I had a high philippines phone number list number of users abandoning a conversion path within a site. Initially, it was thought that the problem was due to the design, but it was a communication problem. The contents on the page assumed that the user knew how the company worked. Only by putting ourselves in the users’ shoes were we able to solve the problem by explaining the entire process as clearly as possible, this means knowing your target.
If this target analysis had been carried out before the acquisition funnel was created, money and time would probably have been saved.
Target analysis therefore helps to answer some fundamental questions such as:
- Who are your customers and what do they need?
- What content do you need to invest in to meet their needs?
- Which channels bring the most profiled traffic?
Each answer to these questions reduces uncertainty, strengthens strategic choices and ensures that the site redevelopment investment is targeted and profitable.
Determine 3 Reasons to Analyze priorities strategically
Another critical aspect that you may have to face in a website redesign project is the difficulty of establishing priorities. When you approach a website dennis ameen vp of engineering redesign, everything seems fundamental and nothing is indispensable. But the truth is that not everything has the same impact.
Analyzing the target helps to create a clear and structured roadmap , and therefore to:
- Allocate resources more effectively.
- Avoid investing time in features that would not have a significant impact.
- Create personalized journeys for different audience segments.
I have worked on projects where, thanks to good data collection, we have identified different segments of users with completely different expectations. For some, having simple contact forms was crucial to establish immediate contact with technicians, while for others, in-depth content and product comparison systems were essential.
Define the positioning of the site
In a multi-channel environment, where the user experience must be consistent from the beginning to the end of the conversion process, it is crucial to define how crypto email list the site integrates with other touchpoints. Some key questions that you can answer thanks to an in-depth knowledge of your users are:
Contents and Features:
- What content and features 3 Reasons to Analyze should your site offer your users?
- How can the site integrate with other touchpoints to provide a consistent user experience?
- Is the digital device the core of the value proposition or is it a minor touchpoint for certain targets?
Reasons for behavior:
- Knowing the motivations that drive behaviors, how can you position your site in the conversion path?
- Who is the main target audience? How will they interact with the site? Which messages are most effective?
Role of the site in Important Goals:
- Is the website part of a major goal or a minor touchpoint?
- How should the site contribute to achieving specific goals for various targets?