Creating a slick buying experience is key to ecommerce growth. Imagine a world where customers get all the information they need exactly when they need it. And you get to show off your brand personality and build a relationship with each buyer at the same time.
Sounds good, right?
This is where automated ecommerce emails are your friend.
These simple but powerful little messages are a fundamental part of ecommerce email marketing. They keep your customers informed about their orders, send visitors to your ecommerce website, and encourage return buyers.
Ecommerce emails go one step further than the emails you might send as part of a marketing campaign and they provide a personal level of communication with your buyers. They also provide a great opportunity for you to encourage more future sales.
Here are the types of ecommerce emails you need along with some ecommerce email examples to show them in action.
1. Welcome Emails
Welcome emails are instantly sent to a customer when they buy something from you, make an account, or sign up for your email list. They create an instant connection with buyers and welcome them to your brand, and they have great stats: on average, their open rates are 4x higher than general emails and their click through rates are 5x higher (source).
Use your welcome emails to set the precedent croatia mobile phone numbers database for future communications with your buyers or new subscribers. Explain to them what they can expect from you and your brand. Welcome emails don’t have to be promotional emails, but you can sweeten the deal by offering an introductory discount on their first purchase.
This and most other emails you’d want to sent can be automated as triggered emails to save you time and not miss sales.
welcome email example
A perfect example of a agency case study: using email sequencing to improve lead generation welcome email by McIntosh, made with Brevo
Wool brand McIntosh uses their welcome email to do several things:
Welcome new customers
Offer a discount code and free shipping for their first purchase
Showcase customer reviews, press coverage, and awards
Encourages customers to check out the online shop and browse the brand’s products
Deliver extra value with a free downloadable guide
Invite people to become affiliates
2. Abandoned Cart Emails
The average abandonment rate for online shopping carts is 69.57%. This means that the vast majority of shoppers fill up their cart and then leave it to gather dust. As a result, you could be missing out on a lot of sales if you don’t do anything about it.
There are many reasons shoppers leave their carts without a backwards glance; maybe an unexpected fee was added to the cart; perhaps they were just browsing; or maybe they found a better deal elsewhere.
Whatever the reason, it doesn’t have to be the end of the customer’s journey with you. Instead, sending one or two abandoned cart emails can recapture their attention and position you as the brand they want to buy from.
Send abandoned cart emails for free with Brevo
With Brevo’s free plan you can send 300 emails/day, store unlimited contacts and create marketing automation workflows for up to 2000 subscribers.
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For online retailer Smileycookie.com, an abandoned cart sequence recaptured 29% of their abandoned shopping carts and turned them into sales.
Leverage your abandoned cart emails even more by recommending other similar items and sharing reviews to persuade buyers that you’re the brand they need.
abandoned cart email example
Perch & Parrow’s abandoned cart email, made with Brevo
Perch & Parrow’s abandoned cart emails are a great example. Not only the customer’s shopping basket is saved and they can go back to it with one click. There’s also a direct line of communication with the team to ask any questions. That’s perfect for hesitant shoppers, especially when shopping for custom-made sofas and mirrors.
Last but not least, the abandoned cart email offers more options to choose from — the new collection, if the customer left because they didn’t like the old products enough to go through checkout.
Want to learn more about abandoned carts? Check out these resources:
Abandoned cart email examples & best practices to recover lost sales
How to Send the Best Shopify Abandoned Cart Email Possible
3. Personalized Promotions Emails
Consumers crave personalized interactions with the brands they buy from (source).
In fact, they expect it.
And this can go a lot deeper than recommending products they might like. For example, you can use customer data and segmentation to share product inspiration with them at key points in their life – like birthdays.
This not only makes customers feel special (which in turn is more likely to ensure they buy from you in the future), but it also deepens your connection and brings in more sales.
Personalized Promotions Email
Source
PUMA sends vibrant birthday emails to its customers with a 20% discount for their next purchase.
half-birthday email example
Source
Outdoor Voices goes one step further and sends a personalized email on customers’ half birthdays. This unique tactic is quirky and memorable, and encourages shoppers to snap up their half-birthday discount.
4. Recommended Product Suggestions Emails
Customers love to feel like you know them and “get” them, and product recommendation emails are a great way to show this.
Simply send out product suggestions based on previous conduit china purchases. It’s normal for ecommerce marketing to use order history for future campaigns.
For example, if a customer buys a pair of trainers from you once a year, remind them that their next purchase is coming up. You can also use these ecommerce emails to highlight products other customers have bought and to showcase your best-sellers.
recommended products email example
La Rochere North America’s recommended products email, made with Brevo
La Rochere targeted tea lovers with a special offer. This email is right on spot for its intended audience, showcasing various tea infusers and cup collections. A subtle call to follow the brand’s social media at the end provides more opportunities for engaging those customers in the future.