Tll your paying customers started out as leads.
So, if you want to keep selling predictably and grow your business, you MUST master your lead generation first.
Unfortunately
most businesses end up falling for some (or all) of these mistakes. Let’s make sure it doesn’t happen to you!
Here are the most common B2B lead generation mistakes and how to fix them, one by one.
1. Not defining your target audience clearly
You can be excused for thinking it’s safer to try and appeal to overseas data everyone. Bigger market = more opportunities, right?
In reality, the opposite is true. When you try to target EVERYONE, your marketing and approach become so generic that they appeal to… NO ONE.
Think about it! Your B2B audience is bombarded with 6,000-10,000 marketing messages every single day. How can you expect to grab their attention with a vague campaign?
How to fix it
Get crystal clear on your actual target audience, and focus on them:
Conduct market research to understand your ICP (ideal custom profile) – Who are they? What are Biggest B2B Lead they struggling with right now.
they already done to try and solve their problem? What are they hoping to achieve? What about their preferences and dislikes?
Segment them – Sure, you should talk to one specific type of customer. They probably still have more individual challenges and needs, though (especially when they’re at different stages of the sales funnel)
Use this to inform all your marketing – Now that you know who they are, focus How to Write an Unsolicited Email to Get More Responses on this ICP (not everyone), and send targeted campaigns to each segment
But how can you get started and collect the answers to bf leads those questions? Easy: by using a quiz for market research!
Of course, these sequences can easily include more sales-enablement content too, like blog posts that tackle their misconceptions or videos that answer their questions